Prepared Foods- July 2008

new product trends market watch See Food Master-INGREDIENTS, p. 60 PFX02084FlDy.indd 1 The Dr. Is In It may be fairly late to the energy drink segment, but Dr Pepper Snapple Group is banking on bold flavors, provocative brands and noteworthy packaging for its initial forays into energy beverages. Venom is described as an energy drink for consumers “wanting to experience thrill-seeking adventures.” The names for the line are somewhat thrilling: Black Mamba is the moniker for the regular variety, while Mojave Rattler is the low-carbohydrate and low-calorie version. The energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine. Venom follows on the heels of Dr Pepper’s Potencia Energy Drink, a Latin Tamarind-flavored beverage made with real fruit pulp concentrate imported from Mexico and Central America. Separating Venom from the energy drink pack somewhat is its 16.9oz resealable aluminum bottle, which the company says delivers something “new and functional in the competitive energy landscape.” Leaning Into It 1/14/08 10:48:23 AM On a High Note T his year may have seen the last All Candy Expo with The Wm. Wrigley Jr. Co. as its own entity (its merger with Mars Inc. should be approved and completed before next year’s expo), but the venerable company went out on a high note. Eclipse gum and mints will be the first in the U.S. to include magnolia bark extract, a natural ingredient proven to help kill the germs that cause bad breath. The new Eclipse gum with magnolia bark extract will be in Spearmint, Winterfrost, Polar Ice, Peppermint and Fresh & Cool flavors. The mints will be available in Spearmint, Peppermint, Winterfrost and Cinnamon Inferno varieties. The launch was not the company’s only gum introduction: Wrigley’s popular Orbit also debuted a couple of new flavors: Sangria Fresca and Fabulous Fruitini, while the 5 line expanded to include Lush (a tropical flavor) and Elixir (with berry notes). In addition, Extra has been extended with Fruit Sensations, a sugar-free range in strawberry banana, Berry Pearadise, Island Cooler and Sweet Watermelon flavors. escribing competing brands as “fatty and unhealthy,” Java Solutions has introduced what it terms a “dairyfree coffee creamer to start the day off with a weight-loss boost.” How does it fulfill that promise? The product combines French vanilla flavor and non-fat buttercream with Hoodia, the natural weightloss supplement, and Bitter Orange Extract, a metabolism booster. Hoodia is the member of the milkweed family native to the Kalahari Desert and has been used to increase energy and suppress appetites. Citrus aurantium, the Bitter Orange Extract, is said to contain several properties known to stimulate the metabolic rate and subsequently increase calorie burning; however, Java Solutions notes, these statements have not been evaluated by the FDA. The company’s owner, Holly Kashani, says she was inspired to enter the weight-loss market while working as a dietitian. “Over the years, I became troubled by the fattening of America and saw calorie-laden coffee drinks as one of the many culprits. I wanted a safe and effective coffee additive that would help people lose weight while enjoying their coffee drinks.” D Candy Shopping he All Candy Expo had more than just Wrigley on hand—far more. In fact, more than 2,000 confections and snacks were to be found, all playing off on some consumer trend. A number of premium sweets exemplified the trend toward artisan, T including Craves!, a blended chocolate handmade in small batches, with dried cranberries and all-natural orange. Russell Stover introduced American Classics, in such varieties as New York Cheesecake Ganache and Mississippi Mud Truffle, while Jelly Belly joined with Cold Stone Creamery to introduce Ice Cream Parlor Mix, featuring Chocolate Devotion and Our Strawberry Blonde. The launches were not solely on the sweets side. In fact, a number catered to the desire for healthy snacks. Landgarten Organic Soy Snack is a “naturally sweet snack packed with soy protein and a good source of calcium and fiber.” It is actually Austrian-grown soybeans covered in Belgian milk chocolate. www.PreparedFoods.com ● July 2008 29 http://www.flavordynamics.com http://www.PreparedFoods.com

Table of Contents Feed for the Digital Edition of Prepared Foods- July 2008

Prepared Foods- July 2008 Table of Contents Hitting the Shelves Category Analysis: Cereal Bars MarketWatch Modern Mediterranean Cuisine On the National Menu Stabilizers in Foods Beverages: Drinking It Up Protein and Aging R&D Applications: Chia Seed Nutraceutical R&D Applications: Navigating Flavor Trends R&D Applications: Ancient Whole Grains Abstracts

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