Prepared Foods - August 2008 - (Page 10)

new product trends Hitting the Shelves Drink Water for Inner Peace With all of the negative media attention facing the bottled water industry recently, many manufacturers are scrambling to alter their product offering. H20m is tackling this negative stigma head on and communicating positive energy through its line of bottled waters that go above and beyond water in an environmentally friendly bottle. H20m claims to have created the world's first “interactive” natural spring water. The company has “infused each bottle” with the power of positive energy through several means of “good vibrations,” including words, music, colors, symbols and even thoughts. Each variant in the line (Will Power, Joy, Love, Perfect Health, Gratitude, Prosperity and Peace) was created to have a unique, positive effect on the consumer. Beyond the positive energy, H20m also looks to have a positive impact on the environment through efforts to create awareness and education on world water issues, recycling and the welfare of the planet. Each bottle and label is 100% recyclable and offered in PET1 food grade containers. While the efforts H20m has undertaken to reduce its impact on the environment are easy to grasp and understand, it will be interesting to see how wary consumers will accept this “forward-thinking” line of waters. Pasta Sauce in a Pouch Unilever is now offering a quick, healthy alternative for timestarved parents with Ragu tomato sauce in pouch form. Parents of younger children and the kids, themselves, are the two main consumer targets. To prepare, the sauce is heated in its microwavable Fresh and Simple pouch for 90 seconds and may be poured over pasta and other foods for immediate eating. The brand’s “clip it, pop it, pour it” tagline reinforces convenience as most important to the product’s design. Unlike the preparation of traditional jar sauces, no pans are dirtied when heating. Also impressive are Ragu’s ingredient claims including: all-natural, low-/no-/reducedsugar and no additives/preservatives. Ragu’s sauce pouch is an anomaly. While many brands have gone from non-recyclable to recyclable packaging, Ragu has done the opposite, moving from a glass bottle to a non-recyclable plastic/foil pouch. However, because convenience is the focal point of this product, many consumers may be unconcerned that the packaging is not recyclable. Pudding for One Kraft Foods has focused on convenience with the launch of single-serve sachets of its popular pudding mix. The product is featured in a box containing six individual sachets to be poured in half a cup of cold milk, mixed thoroughly and left to stand until it thickens, being ready in minutes. The pudding mix comes in four varieties: chocolate, vanilla, sugar-free chocolate and sugar-free vanilla. The sugarfree chocolate version is said to contain only 80 calories per serving, tapping into the popular portion-control trend, as well. Perfect for dieters and calorieconscious consumers, it combines convenience with health. Consumers are rediscovering making meals from scratch, wanting to have a hand in the food that they eat, but time is a frequent obstacle to these good intentions. Simple, quick-to-prepare dessert mixes are the perfect solution, as they allow for a certain degree of manual handling. When Caffeine’s Not Enough One company has created a natural alternative to rival even the most energetic of energy drinks. Pixie Maté Organic Energy tea combines the goodness of antioxidant-rich green tea with the energizing effects of the South American herb, yerba mate. Acclaimed for its vitamin, mineral and antioxidant-rich makeup, yerba mate is derived from the leaves and stems of the mate tree grown in the rainforests of Paraguay, Brazil and Argentina. Claiming to provide a boost of energy that is “balanced, not frantic,” Pixie Maté provides enough naturally occurring energy to rival that of two Red Bull energy drinks. In a market flooded with chemically engineered energy drinks and supplements, Pixie Maté offers consumers a natural alternative with an organic formulation that also provides six times the antioxidants of traditional green tea. 10 August 2008 www.PreparedFoods.com ● http://www.PreparedFoods.com

Table of Contents Feed for the Digital Edition of Prepared Foods - August 2008

Prepared Foods - August 2008 Table of Contents Hitting the Shelves Promoting Craveable Foods and Beverages It’s a Small World MarketWatch Regulations: Safety Dance A Taste of Southeast Asia Flavor Secrets: Asian Five-spice Flavor Secrets: The Well-seasoned Potato On the National Menu To Serve and Protect: Flavor and Nutrition Protection Fat Applications in Transition: Creation of Good vs. Bad Fats A Tasteful Formulation Balance Nutrient Density and Dairy Foods R and D Applications Seminar: Formulation Information R and D Applications: Some Flavors Like it Hot R and D Applications: Prebiotics from a Conifer? R and D Applications: Seeing Red (Foods) R and D Applications: A Probiotic with Survival Skills Abstracts

Prepared Foods - August 2008

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