Prepared Foods - March 2009 - (Page 76)

2009 New Products Annual snacks Just Born allowed consumers to participate in determining the newest release of Mike & Ike candy, and the verdict ultimately went for Lemonade Blends. fat. Also low in sodium, the gluten- and nut-free product carried a “good source of fiber” claim, as well. Fiber content was also a selling point for the Canadian introduction of baked Cheddar cheese snacks from Hain Celestial Group. The Garden of Eatin’ Baked Crunchitos promised to be a source of fiber and contained 83% organic ingredients. The U.S. neighbor to the north likewise saw El Molino Foods of Canada release Tortilla Chips made with organic corn and sea salt. The preservative-free product cooked in non-hydrogenated canola oil could be found in red corn and blue corn varieties. The country also saw IndianLife Foods introduce Dal Mix, a snack made with delicately spiced chickpeas and lentils. Made with all-natural spices and free of preservatives, it had no artificial flavors and was cholesterol-free. (also available in a maple-bacon variety). Carolyn’s Gourmet launched Amaretto Toffee with walnuts; the line also included chocolate and pecan varieties. In addition, Cocoa Bon added Cocktail Jelly beans, and while these contained no alcohol, they were cranberry-cosmopolitan-martini flavored. Alcohol inspirations could be found in the snack arena as well; the company Beer Chips introduced Chip Shots, a margarita-inspired potato snack. Featuring “a salty rim, a shot of lime and a mouth full of margarita,” the Margarita with Salt Potato variety was infused with natural tequila flavor and joined the company’s other beverageinspired snack, Hot Potatoes Spicy Bloody Mary potato chips. Snack Claims Top 20 Claims in the Snack Category, by Number of 2008 Introductions Claims 2008 2007 2006 2005 2004 Sodium Send-off Frito-Lay, meanwhile, took a different tack by attempting to introduce more healthy snacks. Its Fritos Pinch of Salt Corn Chips were made with all-natural oil, containing 0g trans fat and no preservatives. As the name would suggest, the product also cut the amount of sodium, offering 95mg less per serving than Original Frito Corn Chips. The company further cemented its all-natural positioning by introducing TrueNorth 100% natural nut snacks in three varieties: Nut Clusters, Nut Crisps and Nut Crunches. Likewise low in sodium, Falafel Chips were also USDA-certified organic and made with all-natural ingredients. Falafel Chips and Dips set its new product apart, however, by promising the product was free of cholesterol, MSG, hydrogenated oil, GMO, gluten, preservatives, artificial colors and flavors, and trans fat. While natural flavors could be found in Body Balance Nutrition Corporation’s Lemon Meringue Pop Corn, the Canadian introduction offered an energy boost. Released under the company’s Snacks Power Pop brand, Lemon Meringue Pop Corn promised to be a protein-packed energy snack with no added sugar or trans Kosher Low-/No-/Reduced-trans fat All-natural Not specified No additives/Preservatives Organic Low-/No-/Reduced-allergen Low-/No-/Reduced-fat Gluten-free Low-/No-/Reduced-cholesterol Low-/No-/Reduced-calorie Premium Whole-grain Low-/No-/Reduced-sugar Vegetarian Vegan Microwaveable Convenient packaging Children (5-12) High-protein 596 500 436 380 366 249 229 223 194 172 142 131 131 116 98 82 77 76 74 73 592 449 396 403 316 223 175 232 166 204 89 142 115 91 88 59 85 32 55 51 452 419 325 639 221 202 102 258 98 169 78 110 126 66 63 55 90 15 49 45 215 250 270 533 106 161 79 220 75 117 73 33 48 102 36 24 71 36 32 63 80 89 229 555 114 104 40 250 37 74 48 65 9 112 66 32 56 12 51 65 Source: Mintel’s GNPD; search performed on 1/8/09; parameters: new product, new variety/ range extension or new formulation released in the U.S. in the snacks category as a whole 76 March 2009 ● www.PreparedFoods.com http://www.PreparedFoods.com

Table of Contents Feed for the Digital Edition of Prepared Foods - March 2009

Prepared Foods - March 2009 Contents MarketWatch 2009 Spirit of Innovation Awards Meals on Demand Baked Goods: Baked in 2008 Growth in Soups and Side Dishes Beverages: Defending Drinks Cereals: At the Bars Snacks Dealing with Dairy On the Sauce: Sauces and Dressings Abstracts R&D Trends: Update on Healthy Ingredients

Prepared Foods - March 2009

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