RealTime - Spring 2008 - (Page 8)

NEWS >> GUND Outfits its Sales Force with a Mobile Ordering System from Intermec and Apacheta GUND, “the world’s most huggable” plush toy and gift company, has outfitted its 150-person direct sales force with a new mobile solution from Intermec and Apacheta Corporation. The domestic GUND sales personnel are using Intermec CN2 mobile computers equipped with Apacheta SellACE software to enter orders; access product, promotion and pricing information; and view customer history while on site with clients. GUND sales associates visit retail customers with everyday and seasonal product collections, such as the well-known Snuffles bear. They also attend industry tradeshows where high-volume ordering takes place. With the Intermec/Apacheta system, sales associates can view authorized products for a given customer; access customer pricing, promotions, order and payment history; and confirm order deadlines and ship dates. The solution has enabled GUND to streamline sales processes and improve order accuracy, resulting in increased customer satisfaction. The company has also reduced credit card transaction fees and minimized customer support calls. “Nearly 100 percent of GUND orders are taken through our mobile sales system, making it a mission-critical piece of our business,” said Christopher Walsh, vice president of information technology for GUND, Inc. “By upgrading to the Intermec and Apacheta solution, we were able to update obsolete hardware and adopt flexible mobile sales software that enables us to react quickly to customer demands and increase productivity and cost savings.” The CN2 combines the convenience of small size with ruggedness for low-cost mobility. The Microsoft Windows Mobile mobile computer can operate in either batch mode or with local area radio connectivity, making it ideal for store management, field service and direct store delivery. The CN2 has an integrated Intermec EV10 linear scan engine, with low-power operation to preserve battery life for mobile computing applications. It is a Cisco Certified Extension (CCX) device, ensuring compatibility with Cisco infrastructure and advanced features—including the latest in security. Apacheta SellACE is mobile sales automation and order entry software that can be easily customized to a company’s unique and changing business processes. Using SellACE, sales representatives have the information at their fingertips to create a “perfect order,” thereby minimizing costly overstock and stock-out situations. On-site sales reps are able to view customer history, enter orders, process payments and provide accurate availability and delivery information to customers. ❙ 8 realtime / 2008

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RealTime - Spring 2008 Contents View Intermec News Profile: Chris Johnston Miles Ahead Partner Profiles Raising the Roof Intermec 2008 Conferences Signed, Sealed, Delivered Keep It Flowing Alarmingly Effective Events Coda: Terminix

RealTime - Spring 2008

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