San Manuel Custom Book

The tribe, which owns more than 140 acres of redevelopment land bordering the airport, is working with San Bernardino County, the Inland Valley Development Association, the city of San Bernardino, Los Angelesbased Majestic Realty and others in efforts to turn the airport into a major logistics center for goods destined for the Southwest United States. The tribe also owns the San Manuel Bottled Water Group in San Bernardino, Calif., the upscale Twin Palms Restaurant in Pasadena, Calif., Bake Orchard Parkway office complex in Lake Forest, Calif., a wireless communications tower and a Washington, D.C., office building. “Strengthening our tribal government and building a robust and diversified economy is of utmost importance, and this is coming to pass through partnerships in which we join cities and businesses for the benefit of all,” Duro said. ‘”We’re hoping San Manuel Village will be successful and a coup for the tribe, and for other tribes to look at and use as a model for their own efforts,” Duro said. San Manuel has already established itself as a model for economic diversification. “If ever there was a tribe that has the business know-how and savvy to succeed at off-reservation businesses,” wrote Indian Country Today newspaper,“it’s the San Manuel Band of Serrano Mission Indians.” VILLAGE SERVES MANY NEEDS San Manuel Village reduces the tribe’s reliance on gaming as a sole source of government revenues, creating a more sustainable economy for future generations. “Development opportunities such as these allow the tribe to branch out from the government gaming industry and seek new ways to strengthen the local economy, while at the same time securing a viable future for generations of our people,” former Chairman Deron Marquez said. It also provides the tribes an opportunity to partner with the local community for the benefit of all citizens of San Bernardino County. “We’ve long had a vision to bring greater prosperity to our surrounding community and San Manuel Village underpins the tribe’s commitment to fostering job growth, offering tourists new reasons to visit and furthering economic stimulus in San Bernardino County,” Marquez said. community and this is another shining example of that continued support,” Mayor Morris said at the recent signing of an automatic aid agreement between the city and tribal fire department.“The commitment to the health and safety of the residents of San Bernardino is reflected in the Tribe’s contribution to Operation Phoenix, improvement and beautification of Victoria and Highland Avenue and now the renewal of the fire services agreement.” A HISTORY OF CHARITABLE GIVING San Manuel’s philanthropy is legend. It is the Serrano tradition to share and San Manuel has always responded, whether it involves distributing food baskets and toys for the holidays, providing aid to victims of Hurricane Katrina or building a stadium for San Gorgonio High School. Much of the tribe’s financial outreach is to other Indian Nations: the White Mountain Apache Nation of Arizona, for instance, which lost most of its forest resources to a catastrophic wildfire, and California tribes victimized by recent deadly wildfires. PARTNERS IN PROGRESS San Manuel’s economic diversification strategy, intended to lessen the tribe’s dependence on gaming as a means of generating government revenue, continues to draw the attention of those attending Native American economic development confer- governed themselves since time immemorial. 2000 1986 San Manuel Indian Bingo opens. 1998 Proposition 5 amends California law to allow slot machines and house banked card games at tribal government casinos. State Assembly passes AB1953, which declares the 4th Friday in September as California Native American Day. 2002 Opening of San Manuel Tribal Community Center. San Manuel Bottled Water Plant opens. 2003 San Manuel and three other Indian tribes break ground on tribally owned hotel in Washington, D.C. 2007 San Manuel and two other Indian tribes open tribally owned hotel in Sacramento, Calif. ▲ 9

Table of Contents Feed for the Digital Edition of San Manuel Custom Book

San Manuel Custom Book Contents Editorial Chapter One: A Tribe with a World View Three Fires Make History with Sacramento Marriott San Manuel Village Nears Completion Giving is the Serrano Way Chapter Two: San Manuel Firefighters Prove Their Mettle A Day at the Office Chapter Three: San Manuel Outreach Cal State University at San Bernardino Operation Phoenix Loma Linda University Medical Center Chapter Four: Building a Tribal Government on San Manuel Behind the Scenes Frances 'Tu Tu' Morongo

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