Snack Food & Wholesale Bakery - September 2008 - (Page 58)

Snack Food Today SNACK OF THE MONTH Artisan Hors D’Oeuvre Crackers Company: PARTNERS, Kent, Wash. Web site: www.partnerscrackers.com Introduced: June Distribution: National Suggested Retail: $4.69 for 5-oz. box Product Snapshot: In line to host the next neighborly gettogether? No work necessary with PARTNERS’ hors d’oeuvre crackers, which are available in Parmesan & Herb, Roasted Garlic & Rosemary, Asiago & Black Pepper, Sun-dried Tomato & Herb and Olive Oil & Sea Salt varieties. They contain zero trans fat and can be used with cheese and sauce spreads or to make small cracker sandwiches. Ingredients (Parmesan & Herb): Enriched unbleached flour (wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), buttermilk (cultured 1% milk, salt, sodium citrate), expeller pressed canola oil, cane sugar, butter (cream, salt), garlic, Parmesan cheese (pasteurized sheep’s milk, culture, rennet, salt), herbs, sea salt, baking soda. Labeling Made Simple EnErgy rocks Where there’s a will, there’s a way. At least, that’s what Rudolph Foods, the maker of ENGOBI chips, was betting on when the company tried to come up with a contest that wouldn’t be mistaken for “Guitar Hero,” a video game that instructs players how to play the guitar. “We had a great idea for a contest, then the lawyers got involved and tried to suck all of the fun out of it,” notes Mark Singleton, vice president of sales and originator of the contest. “All we wanted to do is give away some cool stuff.” So the Lima, Ohio-based company did what any company with a great idea would do. It took its idea for the contest and created its own version of a video game. How’s that for a legal maneuver? As a result, Rudolph Foods came up with its “Don’t Be a Piano Hero” contest, which requested videos of consumers playing “Guitar Hero” and featured free samples of ENGOBI chips. All entries were judged on skill, originality and “overall awesomeness,” Singleton says. In August, the company named Jason Thompson from Dallas as the grand prize winner, receiving an Xbox 360-enabled, ENGOBI-customized Fender Stratocaster guitar. Thompson’s video, “The Making of a Rock Hero,” was a family affair involving his toddler dancing, his wife videotaping and his sister acting as a fan. “We received tons of terrific submissions but the Thompson family’s submission had it all — barefooted ‘guitar riffs,’ a jumping toddler and a bubble machine,” Singleton says. “ENGOBI is all about giving you a boost — and I defy anybody to watch this video and not smile. Like ENGOBI, it perks you up.” ENGOBI chips, or Energy Go Bites, are caffeine-infused chips available in Cinnamon Surge and Lemon Lift varieties. Complete with 140 mg. of caffeine, the products sell at a suggested retail price of $1.29 for 1.5-oz. single-serve bag. So scrap the cup of coffee for a more energy-packed snack and continue rocking out awesome-style by checking out the winning video at www.engobi.com. Still don’t understand the ingredients listed on food packaging? Oakland, Calif.-based LABELWATCH, Inc. wants to know what you’re eating so it launched www.labelwatch.com, a free site designed to compare foods by providing information about additives, ingredients and nutritional facts in each product. Users can search baking ingredients, bakery mixes, bread, chips and crackers, frozen desserts, frozen snacks, cookies and other snack items and can simplify searches with specific brand names when necessary. Each ingredient is color-coded to produce an in-depth report, outlining the definition, its uses, warnings and alias names. Additionally, registered users can create a customized shopping list comprised of best brand-name items. The site was created using information from sources such as The National Institutes of Health, Agency for Toxic Substances and Disease Registry, the Food and Drug Administration and the Food Standards Agency U.K. What are you eating? Log on and find out. 58 Snack Food & Wholesale Bakery - SEPTEMBER 2008 http://www.labelwatch.com http://www.partnerscrackers.com http://www.labelwatch.com http://www.engobi.com

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Snack Food & Wholesale Bakery - September 2008 Contents Editor’s Note For Goodness Sakes Better Than the Rest Unconventional Thinking Easy Does It New Products In the Comfort Zone Engineering Management The ASB Column Printer Keeps Production Running Equipment Briefs Better Than the Rest The Final Word

Snack Food & Wholesale Bakery - September 2008

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