Snack Food & Wholesale Bakery - November 2008 - (Page 26)

Market Trends Continued from page 24 fruit juices to conjure up an assortment such as Apple Harvest, Vanilla Toasted Almond, Peanutty Peanut Butter and Chocolate Chocolate. “Gluten-free, ﬁber and functional foods are doing double-duty,” says Janet Nager, vice president of sales and marketing for the San Diego-based company. “Gluten free by far is the fastest growing [trend]. It continues to be one of the fastest categories as it expands beyond people diagnosed with celiac, autism, ADD [Attention-deﬁcit Disorder] and ADHD [Attention-deﬁcit Hyperactivity Disorder] and other illnesses that beneﬁt from a gluten-free/casein-free diet.” The cracker category also is participating in the free-for-all to get healthy products in consumers’ hands. For example, Quebec, Canada-based Glutino Food Group offers gluten- and wheatfree crackers that contain n zero artiﬁcial colors and ﬂavors and trans fat and come in Cheddar, Original, al, Vegetable and Multigrain n varieties. Moreover, consumers can crunch down on a unique blend of whole grains and seeds called Sticks & Twigs, produced by Mary’s Gone Crackers in Gridley, Calif. Although they don’t look like conventional al crackers, they are re light and crunchy, y, organic, glutenfree, stick-shaped d snacks available in Sea Salt, Curry and Tomato Chipotle. e. Cookie and cracker producers rs are making it easier sier for some consumers mers to feel free to indulge dulge without paying a price, at least from a health and nutrition perspective. tion Savory Alternatives Alternatives tiv At the same time, cookie and cracker manufacturan ers continue to roll out greater number of new ag products that promote the pro freedom to enjoy premium freed snacks snac at any cost. “We “W look to go to market with products that we feel consumers will really enjoy consu that and th have a great chance Crackers (For the latest 52 weeks ending Aug. 10, 2008) g. Dollar Sales (in millions) % Change vs. Previous Year Dollar Share Rank Brand 10 Dollar Share Change vs. Previous Year THE TOP 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. KSD Sunshine Cheez-It Kraft Nabisco Ritz Pepperidge Farm Goldﬁsh Kraft Nabisco Wheat Thins Private Label Kraft Nabisco Triscuit Kraft Nabisco Premium KSD Keebler Club Kraft Nabisco Grahams KSD Keebler Town House Total*: $398.2 $383.2 $336.5 $324.3 $248.8 $245.8 $218.3 $153.1 $148.2 $124.0 $3,638.6 +6.7 -0.3 +5.4 +0.9 +5.6 +0.8 +3.1 +2.7 -4.3 +23.8 +3.2 10.9 10.5 9.3 8.9 6.8 6.8 6.0 4.2 4.1 3.4 100.0 +0.4 -0.4 +0.2 -0.2 +0.2 -0.2 0.0 0.0 -0.3 +0.6 *Includes brands not shown Source: Information Resources, Inc., a Chicago-based market research ﬁrm, www.infores.com Total U.S. – Supermarkets, drug stores and mass merchandisers (excluding Wal-Mart) KSD stands for Kellogg’s Snack Division of success in the marketplace,” says Harry Dufﬁn, Ha vice president of sales for o Jacqueline’s Gourmet CookGo ies, Salem, Mass. “We focus Mas on products ma with butmade ter, high-inclusion rates and high-inclusi that are all natural.” natu In June, Jacqueline’s Jac unleashed its Decadent D Collection of cookies made c with farm-fresh butter, farm-fres gourmet chocolates and choco top-of-the-line fruits and nuts, Dufﬁn says. Shopsa pers can choose from a choo lineup that includes Peanut inclu Butter cookies, a blend of creamy peanut cr butter and roasted peanuts, or Honey o Oatmeal Raisin Nut, a soft mix of honey, m oats, raisins, pecans and more. mor The shift to premium has been a change b from two or three years ago when consumers were searching for good quality products at a competitive price, Dufﬁn says. “Today the focus is primarily on quality, then price,” he notes. “It is a strange trend considering our current economy.” Simple indulgence seems to play well no matter how the stock or housing market is performing. “With all the economic inﬂuences in the market today,” Dufﬁn adds, “more people are staying home to eat and are spending more in their local markets on things they can indulge on at home.” In the cracker category, the stay-athome movement not only means shying away from eating out, but also opting to rent movies versus going to the movie theater or hosting a party at home instead of splurging in a restaurant or dining hall. For a Sunday football get together, tailgaters may throw in a bowl of Pucci Pizza or Sotos Multigrain Snacks by Medora Snacks, LLC, located in Rockville Centre, N.Y. The Pucci Pizza crisps are made with 100% extra virgin olive oil, mozzarella and Parmesan cheeses and available in Classic, Tomato Basil and Garlic varieties. Likewise, the wine-and-cheese crowd might combine a variety of spreads and dips with 26 Snack Food & Wholesale Bakery - NOVEMBER 2008 www.snackandbakery.com http://www.infores.com http://www.snackandbakery.com

Table of Contents Feed for the Digital Edition of Snack Food & Wholesale Bakery - November 2008

Snack Food & Wholesale Bakery - November 2008 Contents Editor’s Note Cover Story: The Comeback King Royal Treatment Let Freedom Ring New Products The Heat is On Engineering Management Going in New Directions Warm Up with Cold Treats The Final Word

Snack Food & Wholesale Bakery - November 2008

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