Snack Food & Wholesale Bakery - November 2008 - (Page 40)

Engineering Management Soaring with A fter attending the “Eagles” concert recently, I headed to a hotel in California to attend the American Society of Baking Fall Advisory Committee meeting, where a group of “eagles” from the industry got together to create a progressive and energetic ﬂight plan for next year’s annual conference, which runs from March 1-4 in Chicago. While I won’t spill the beans about the upcoming event, I will note that this industry continues to move forward as a result the Eagles of hard-working and caring people. During the last few years, for instance, we have witnessed some greatest hits in the form of signiﬁcant, if not passionate, messages delivered by a host of ASB chairmen. It started with Gary Brodsky’s vision in 2006 when he proposed to create a baking industry hall of fame. He wanted to recognize and preserve past accomplishments of those legends who paved the paths we walk today. For the 2007 conference, Theresa Cog- Jeff Dearduff j.dearduff@comcast.net swell’s message centered on acquiring new knowledge, identifying new opportunities and reaching out beyond the paradigms that can sometime paralyze our minds. The next chairman, George Poulos, stressed the importance of mentoring and teaching to prepare others for the future. Now, for the 2009 conference, Robert Benton wants attendees to be like one big family gathering around the dinner table where real discussions can take place to solve problems and where people can develop solid relationships that will last for years to come. Each of these messages takes it to the limit and proves that the baking industry still has people stepping out front and leading the next charge, and there are dozens of other professionals who are working behind the scenes to take the industry to the next level. Whether the times call for drastic measures or just some ﬁne tuning on a particular issue, it takes people with passion and a vision for the industry to make the difference. These same people know that they need to stay in tune with the issues. They’re willing to confront the challenges facing our businesses and conjure up solutions that are shared industry-wide. It becomes the responsibility of each of us to make this knowledge transfer successful. The material is there for our taking. Just like the bumper sticker says, “you can’t soar with the eagles when you are surrounded by turkeys.” How true is that? As individuals who are committed to this business, we make our best recommendations, right decisions and highest accomplishments when we lean on and learn from the most knowledgeable people. The 40 Snack Food & Wholesale Bakery - NOVEMBER 2008 www.snackandbakery.com http://www.burford.com/sfb http://www.burford.com/sfb http://www.snackandbakery.com

Table of Contents Feed for the Digital Edition of Snack Food & Wholesale Bakery - November 2008

Snack Food & Wholesale Bakery - November 2008 Contents Editor’s Note Cover Story: The Comeback King Royal Treatment Let Freedom Ring New Products The Heat is On Engineering Management Going in New Directions Warm Up with Cold Treats The Final Word

Snack Food & Wholesale Bakery - November 2008

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