Snack Food & Wholesale Bakery - November 2008 - (Page 9) The Comeback KING Snak King bounced back to business after a roof collapse and a factory fire only to learn that some disasters don’t always end up that tragic. By Marina Mayer O nce upon a time in the City of Industry, Calif., Barry Levin took over the reins of a struggling snack company. Within a year of starting with Snak King in 1978, Levin turned a company with anemic sales and a $100,000 loss into a modestly profitable enterprise. Impressed by this turn of events, the company’s three owners, all passive investors, invited him to buy one-third of Snak King’s stock. Over the next five years, he purchased the rest of the business. Almost 30 years later, Levin is the chairman and CEO of the West Coast snack manufacturer, known for its wide variety of products, including tortilla chips, pork rinds, cheese puffs, cheese curls, popcorn, nuts and trail mixes. But his stroll over the castle’s red carpeted bridge didn’t always appear to be heading for a storybook happy ending. For starters, in October 2004, torrential rainfall triggered a massive roof collapse that disrupted operations so much that the future of the company was in doubt. Adding insult to injury, a couple of months later, a small fire broke out from a tortilla chip fryer, making the rebuilding process even more challenging. Life in the snack industry became anything but a fairy tale. Instead of throwing up their hands and walking away from this regal mess, the management team at Snak King resolved to rebuild their operation. In fact, Levin says shutting down the operation or relocating it wasn’t an option. Despite the two tragedies, Snak King had to come back. Continued on page 10 Photos by Vito Palmisano Product images courtesy of Snak King Corp. NOVEMBER 2008 - Snack Food & Wholesale Bakery 9
Table of Contents Feed for the Digital Edition of Snack Food & Wholesale Bakery - November 2008 Snack Food & Wholesale Bakery - November 2008 Contents Editor’s Note Cover Story: The Comeback King Royal Treatment Let Freedom Ring New Products The Heat is On Engineering Management Going in New Directions Warm Up with Cold Treats The Final Word Snack Food & Wholesale Bakery - November 2008 Snack Food & Wholesale Bakery - November 2008 - Snack Food & Wholesale Bakery - November 2008 (Page Cover1) Snack Food & Wholesale Bakery - November 2008 - Snack Food & Wholesale Bakery - November 2008 (Page Cover2) Snack Food & Wholesale Bakery - November 2008 - Snack Food & Wholesale Bakery - November 2008 (Page 1) Snack Food & Wholesale Bakery - November 2008 - Contents (Page 2) Snack Food & Wholesale Bakery - November 2008 - Contents (Page 3) Snack Food & Wholesale Bakery - November 2008 - Contents (Page 4) Snack Food & Wholesale Bakery - November 2008 - Contents (Page 5) Snack Food & Wholesale Bakery - November 2008 - Editor’s Note (Page 6) Snack Food & Wholesale Bakery - November 2008 - Editor’s Note (Page 7) Snack Food & Wholesale Bakery - November 2008 - Cover Story: The Comeback King (Page 8) Snack Food & Wholesale Bakery - November 2008 - Cover Story: The Comeback King (Page 9) Snack Food & Wholesale Bakery - November 2008 - Cover Story: The Comeback King (Page 10) Snack Food & Wholesale Bakery - November 2008 - Cover Story: The Comeback King (Page 11) Snack Food & Wholesale Bakery - November 2008 - Cover Story: The Comeback King (Page 12) Snack Food & Wholesale Bakery - November 2008 - Cover Story: The Comeback King (Page 13) Snack Food & Wholesale Bakery - November 2008 - Cover Story: The Comeback King (Page 14) Snack Food & Wholesale Bakery - November 2008 - Cover Story: The Comeback King (Page 15) Snack Food & Wholesale Bakery - November 2008 - Royal Treatment (Page 16) Snack Food & Wholesale Bakery - November 2008 - Royal Treatment (Page 17) Snack Food & Wholesale Bakery - November 2008 - Royal Treatment (Page 18) Snack Food & Wholesale Bakery - November 2008 - Royal Treatment (Page 19) Snack Food & Wholesale Bakery - November 2008 - Royal Treatment (Page 20) Snack Food & Wholesale Bakery - November 2008 - Royal Treatment (Page 21) Snack Food & Wholesale Bakery - November 2008 - Royal Treatment (Page 22) Snack Food & Wholesale Bakery - November 2008 - Royal Treatment (Page 23) Snack Food & Wholesale Bakery - November 2008 - Let Freedom Ring (Page 24) Snack Food & Wholesale Bakery - November 2008 - Let Freedom Ring (Page 25) Snack Food & Wholesale Bakery - November 2008 - Let Freedom Ring (Page 26) Snack Food & Wholesale Bakery - November 2008 - Let Freedom Ring (Page 27) Snack Food & Wholesale Bakery - November 2008 - Let Freedom Ring (Page 28) Snack Food & Wholesale Bakery - November 2008 - Let Freedom Ring (Page 29) Snack Food & Wholesale Bakery - November 2008 - New Products (Page 30) Snack Food & Wholesale Bakery - November 2008 - New Products (Page 31) Snack Food & Wholesale Bakery - November 2008 - New Products (Page 32) Snack Food & Wholesale Bakery - November 2008 - New Products (Page 33) Snack Food & Wholesale Bakery - November 2008 - The Heat is On (Page 34) Snack Food & Wholesale Bakery - November 2008 - The Heat is On (Page 35) Snack Food & Wholesale Bakery - November 2008 - The Heat is On (Page 36) Snack Food & Wholesale Bakery - November 2008 - The Heat is On (Page 37) Snack Food & Wholesale Bakery - November 2008 - The Heat is On (Page 38) Snack Food & Wholesale Bakery - November 2008 - The Heat is On (Page 39) Snack Food & Wholesale Bakery - November 2008 - Engineering Management (Page 40) Snack Food & Wholesale Bakery - November 2008 - Engineering Management (Page 41) Snack Food & Wholesale Bakery - November 2008 - Going in New Directions (Page 42) Snack Food & Wholesale Bakery - November 2008 - Going in New Directions (Page 43) Snack Food & Wholesale Bakery - November 2008 - Going in New Directions (Page 44) Snack Food & Wholesale Bakery - November 2008 - Going in New Directions (Page 45) Snack Food & Wholesale Bakery - November 2008 - Going in New Directions (Page 46) Snack Food & Wholesale Bakery - November 2008 - Going in New Directions (Page 47) Snack Food & Wholesale Bakery - November 2008 - Warm Up with Cold Treats (Page 48) Snack Food & Wholesale Bakery - November 2008 - Warm Up with Cold Treats (Page 49) Snack Food & Wholesale Bakery - November 2008 - Warm Up with Cold Treats (Page 50) Snack Food & Wholesale Bakery - November 2008 - Warm Up with Cold Treats (Page 51) Snack Food & Wholesale Bakery - November 2008 - Warm Up with Cold Treats (Page 52) Snack Food & Wholesale Bakery - November 2008 - Warm Up with Cold Treats (Page 53) Snack Food & Wholesale Bakery - November 2008 - Warm Up with Cold Treats (Page 54) Snack Food & Wholesale Bakery - November 2008 - Warm Up with Cold Treats (Page 55) Snack Food & Wholesale Bakery - November 2008 - The Final Word (Page 56) Snack Food & Wholesale Bakery - November 2008 - The Final Word (Page Cover3) Snack Food & Wholesale Bakery - November 2008 - The Final Word (Page Cover4)
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