Snack Food & Wholesale Bakery - December 2008 - (Page 16) Continued from page 14 Meanwhile in the retail market, Albuquerque Tortilla Co. relies on sampling initiatives and in-store demonstrations to promote its brand. “The best way to put product in consumers’ mouths is to find a way to get it in their mouths in the first place,” Chris notes. “Demonstrations also make for a stronger relationship with the retailers because a consumer will go in for $50 worth of some products and end up leaving with $100 worth of something else that they tasted or saw a demonstration on. However, you need good people on your team who can talk to consumers and who can relate to the product that they’re demonstrating to get consumers to try it and to get feedback from consumers. The most important part is are we making a product that they like.” The latest move to automating its prepared foods production, he stresses, is only a natural evolution for the company that has been producing New Mexican cuisine for 15 years and its signature homestyle flour tortillas for more than two decades. “We’re not going away from making tortillas because, let’s face it, that’s what we are,” Chris says. “That’s what got us here, but that said, we are looking for new programs.” In a state known as “The Land of Enchantment,” they do things a bit differently than the rest of the country. For Albuquerque Tortilla Co., different means doing it better. SF&WB 16 Snack Food & Wholesale Bakery - DECEMBER 2008 www.snackandbakery.com SFWB0608FOO.indd 1 6/2/08 11:51:06 A http://www.foodesign.com http://www.foodesign.com http://www.snackandbakery.com
Table of Contents Feed for the Digital Edition of Snack Food & Wholesale Bakery - December 2008 Snack Food &Wholesale Bakery - December 2008 Contents Editor’s Note Now, That’s Haute! Bigger ‘n’ Better But Is It Art? New Products Branching Out Engineering Management Fits to a T Racing to the Finish The Final Word Snack Food & Wholesale Bakery - December 2008 Snack Food & Wholesale Bakery - December 2008 - Snack Food &Wholesale Bakery - December 2008 (Page Cover1) Snack Food & Wholesale Bakery - December 2008 - Snack Food &Wholesale Bakery - December 2008 (Page Cover2) Snack Food & Wholesale Bakery - December 2008 - Snack Food &Wholesale Bakery - December 2008 (Page 1) Snack Food & Wholesale Bakery - December 2008 - Contents (Page 2) Snack Food & Wholesale Bakery - December 2008 - Contents (Page 3) Snack Food & Wholesale Bakery - December 2008 - Contents (Page 4) Snack Food & Wholesale Bakery - December 2008 - Contents (Page 5) Snack Food & Wholesale Bakery - December 2008 - Editor’s Note (Page 6) Snack Food & Wholesale Bakery - December 2008 - Editor’s Note (Page 7) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 8) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 9) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 10) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 11) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 12) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 13) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 14) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 15) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 16) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 17) Snack Food & Wholesale Bakery - December 2008 - Bigger ‘n’ Better (Page 18) Snack Food & Wholesale Bakery - December 2008 - Bigger ‘n’ Better (Page 19) Snack Food & Wholesale Bakery - December 2008 - Bigger ‘n’ Better (Page 20) Snack Food & Wholesale Bakery - December 2008 - Bigger ‘n’ Better (Page 21) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 22) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 23) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 24) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 25) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 26) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 27) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 28) Snack Food & Wholesale Bakery - December 2008 - New Products (Page 29) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 30) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 31) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 32) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 33) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 34) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 35) Snack Food & Wholesale Bakery - December 2008 - Engineering Management (Page 36) Snack Food & Wholesale Bakery - December 2008 - Engineering Management (Page 37) Snack Food & Wholesale Bakery - December 2008 - Engineering Management (Page 38) Snack Food & Wholesale Bakery - December 2008 - Engineering Management (Page 39) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 40) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 41) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 42) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 43) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 44) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 45) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 46) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 47) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 48) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 49) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 50) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 51) Snack Food & Wholesale Bakery - December 2008 - The Final Word (Page 52) Snack Food & Wholesale Bakery - December 2008 - The Final Word (Page Cover3) Snack Food & Wholesale Bakery - December 2008 - The Final Word (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.