Snack Food & Wholesale Bakery - December 2008 - (Page 8) Haute! Now, That’s Renowned for its thicker, home-style tortillas, Albuquerque Tortilla Co. has emerged as more than just a tortilla company. Its line of authentic New Mexican foods may be ‘the new hot cuisine’ in more ways than one. By Dan Malovany T hey do things a little bit differently in New Mexico, especially when it comes to food. To spice up a breakfast burrito, they don’t use jalapeños like they do in El Paso, add a little hot sauce like they do in New Orleans or slap on some salsa like they do in Phoenix or Tucson. Real New Mexicans perk it up with a flavorful blend of indigenous red or green chiles, and lots of them. In this part of the country, “hot” and “spicy” are relative terms. Likewise, the flour tortillas produced by Albuquerque Tortilla Co. aren’t the same as the ones made in Los Angeles or San Antonio. First, New Mexican-style flour tortillas are thicker. In fact, a package of a dozen of the company’s 9.5-in. home-style flour tortillas weighs about 26 oz. compared with 18 oz. for a dozen conventional ones. Second, these signature tortillas are seared with distinctive toast marks that distinguish them from the competition’s offerings much in the way a red-hot brand does to a bull. It’s been that way since Luther Martinez founded the Albuquerque Tortilla Co. in 1987. “We were one of the first companies to make thicker tortillas with toast marks. Back then, most tortillas were very thin and very white with no toast marks,” recalls Pete Martinez, Luther’s brother-in-law and current director of operations. “We have had people from California come here and say, ‘You’re burning them. You need to speed up the line to get rid of those burn marks,’” he notes. “I would reply, ‘I like those toast marks.’” Albuquerque Tortilla Co.’s flour tortillas also contain more moisture and offer greater flexibility, pliability and durability than conventional ones, adds Chris Martinez, Luther’s son and vice president of sales and marketing for the $24 million company. Continued on page 10 8 Snack Food & Wholesale Bakery - DECEMBER 2008 www.snac ndbakery m www.snackandbak ry.com www.snackandbakery.com n nac dbake ba http://www.snackandbakery.com
Table of Contents Feed for the Digital Edition of Snack Food & Wholesale Bakery - December 2008 Snack Food &Wholesale Bakery - December 2008 Contents Editor’s Note Now, That’s Haute! Bigger ‘n’ Better But Is It Art? New Products Branching Out Engineering Management Fits to a T Racing to the Finish The Final Word Snack Food & Wholesale Bakery - December 2008 Snack Food & Wholesale Bakery - December 2008 - Snack Food &Wholesale Bakery - December 2008 (Page Cover1) Snack Food & Wholesale Bakery - December 2008 - Snack Food &Wholesale Bakery - December 2008 (Page Cover2) Snack Food & Wholesale Bakery - December 2008 - Snack Food &Wholesale Bakery - December 2008 (Page 1) Snack Food & Wholesale Bakery - December 2008 - Contents (Page 2) Snack Food & Wholesale Bakery - December 2008 - Contents (Page 3) Snack Food & Wholesale Bakery - December 2008 - Contents (Page 4) Snack Food & Wholesale Bakery - December 2008 - Contents (Page 5) Snack Food & Wholesale Bakery - December 2008 - Editor’s Note (Page 6) Snack Food & Wholesale Bakery - December 2008 - Editor’s Note (Page 7) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 8) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 9) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 10) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 11) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 12) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 13) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 14) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 15) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 16) Snack Food & Wholesale Bakery - December 2008 - Now, That’s Haute! (Page 17) Snack Food & Wholesale Bakery - December 2008 - Bigger ‘n’ Better (Page 18) Snack Food & Wholesale Bakery - December 2008 - Bigger ‘n’ Better (Page 19) Snack Food & Wholesale Bakery - December 2008 - Bigger ‘n’ Better (Page 20) Snack Food & Wholesale Bakery - December 2008 - Bigger ‘n’ Better (Page 21) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 22) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 23) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 24) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 25) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 26) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 27) Snack Food & Wholesale Bakery - December 2008 - But Is It Art? (Page 28) Snack Food & Wholesale Bakery - December 2008 - New Products (Page 29) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 30) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 31) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 32) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 33) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 34) Snack Food & Wholesale Bakery - December 2008 - Branching Out (Page 35) Snack Food & Wholesale Bakery - December 2008 - Engineering Management (Page 36) Snack Food & Wholesale Bakery - December 2008 - Engineering Management (Page 37) Snack Food & Wholesale Bakery - December 2008 - Engineering Management (Page 38) Snack Food & Wholesale Bakery - December 2008 - Engineering Management (Page 39) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 40) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 41) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 42) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 43) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 44) Snack Food & Wholesale Bakery - December 2008 - Fits to a T (Page 45) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 46) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 47) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 48) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 49) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 50) Snack Food & Wholesale Bakery - December 2008 - Racing to the Finish (Page 51) Snack Food & Wholesale Bakery - December 2008 - The Final Word (Page 52) Snack Food & Wholesale Bakery - December 2008 - The Final Word (Page Cover3) Snack Food & Wholesale Bakery - December 2008 - The Final Word (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.