Slot Manager - January 2009 - (Page 18)

SLOT SALES STRATEGIES Where There’s a Will, There’s a Way Slot manufacturers step up to the plate with deals to help cash-strapped casino operators get new games on their floors lot manufacturers are stepping up their efforts to create deals to help cashstrapped casino operators get new games on their floors. With the economy in a tailspin, casino operators have seen their business levels drop and a corresponding tighter approach to capital expenditures and overall cost management. At the same time, slot executives realize they need the latest and greatest slot games on their floors to draw play and deliver the best revenue results possible. To help make more of those purchases possible, slot makers are adding more flexible financing models than they typically have had in the past and, in some cases, are offering special deals on particular products. “Certainly it’s a competitive environment out there,” said Ed Rogich, vice president of marketing for RenoBally offered these games for purchase as part of a special deal for cash-strapped casino operators. headquartered International Game Technology. “I don’t think there’s any manufacturer who’s not [offering flexible terms and special deals],” Rogich said. “It’s just a sign of the times. Money’s tight.” Customers are certainly trying to adjust to the financial circumstances and the economic realities, he said. “Therefore they are much more open to alternatives to their traditional cash purchases,” he said. IGT had some packages and special offers tied to the show, as well as special financing alternatives. “You adjust your sales offers to the sales environment,” Rogich said. Rogich and Ryan Griffin, manager of IGT Standard Product, both said IGT’s strong lineup at G2E paid off with strong results. “Everyone has good stuff, but only the best of the best is going to get out there,” Griffin said, paraphrasing comments spoken to him by a slot executive during G2E. “We are being very creative because of the state of the market right now,” Griffin said. At G2E , he S “Certainly it’s a competitive environment out there. I don’t think there’s any manufacturer who’s not [offering flexible terms and special deals]. It’s just a sign of the times. Money’s tight.” — Ed Rogich VP, marketing, International Game Technology 18 SLOT MANAGER ❘ JANUARY/FEBRUARY 2009 ❘ www.slotmanager.net http://www.slotmanager.net

Table of Contents Feed for the Digital Edition of Slot Manager - January 2009

Slot Manager - January 2009 Contents Editor's Note Quick Hits New Games Cover Story: Going Strong At 30 Game Changer: IGT's REELdepth Operations: Where There's a Will, There's a Way Games: G2E 2008 Slot Report Common Ground Marketing Inside Edge Advertiser Index Forum

Slot Manager - January 2009

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