Slot Manager - January 2009 - (Page 7)

QUICK CONTINUED FROM PAGE 6 in Ljubljana will allow us to better serve such existing Bally Systems customers as the HIT Group, as well as provide the resources we need to further expand our market penetration into central and eastern Europe,” Connelly said. “This is in addition to our existing sales and service centers located in Spain, England, and Germany.” Bally also recently named Jurate Bitinaite as regional sales manager for Eastern Europe. “We welcome Jurate to our growing international sales team,” said Marcel Heutmekers, Bally director of Europe. “Her background and experience in the Baltic States and Eastern European countries will help us to continue our aggressive expansion into these key gaming markets.” A native of Lithuania, Bitinaite most recently was the corporate marketing executive and a member of the board of directors of Grand Casino World, a luxury entertainment and gaming complex in Lithuania. HITS WMS, Harrah’s to deploy Total Rewards version of Star Trek game W MS Gaming and Harrah’s Entertainment have entered into an agreement to deploy a Harrah’s Total Rewards version of WMS’ STAR TREK series of gaming machines. Harrah’s planned to begin introducing these customized games across its enterprise -- beginning in Las Vegas in December 2008. Players who are members of the Harrah’s Total Rewards program will be able to use their cards to create a personalized and differentiated gaming experience on the STAR TREK themed gaming machines at most of the company’s casinos in North America, as Harrah’s moves forward with a market-bymarket implementation plan, subject to additional jurisdictional regulatory approvals. The popular STAR TREK video gaming machines are the first games deployed on WMS’ fourth foundational networked gaming technology: the category-creating Adaptive Gaming technology plaform. This server-enabled, networked gaming platform provides players with the unique ability to personalize their game play, allowing them to save their play status and unlock additional bonus rounds and game episodes over time. “As we introduce our latest innovation at Harrah’s, in collaboration with the cre- Three ways to step into the circle. Get in for strength, freedom and ﬂexibility. Oasis 360 is the only casino management system that delivers three times the beneﬁts. The freedom to use your player data for marketing yourself – without interference strength from the system manufacturer. The strength of robust technology – including Ethernet capability. And the ﬂexibility to exercise greater control – with everything from an easy-to-use Windows®-based toolbox to our superior customer service. aristocratgaming.com M01094AristSprd.indd 2 www.slotmanager.net ❘ JANUARY/FEBRUARY 2009 ❘ SLOT12/15/08 8:41:09 AM7 MANAGER http://www.aristocratgaming.com http://www.slotmanager.net

Table of Contents Feed for the Digital Edition of Slot Manager - January 2009

Slot Manager - January 2009 Contents Editor's Note Quick Hits New Games Cover Story: Going Strong At 30 Game Changer: IGT's REELdepth Operations: Where There's a Will, There's a Way Games: G2E 2008 Slot Report Common Ground Marketing Inside Edge Advertiser Index Forum

Slot Manager - January 2009

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