WhiteSand Custom Book - (Page 10) Partners in Progress Borgata captures Atlantic STRATEGY Thousands flocked to Atlantic City’s first new casino resort in more than a decade. Borgata raises the bar on the Boardwalk A 10 Actor Joe Pantoliano of the HBO series “The Sopranos” pulled the first slot machine lever at the $1.1 billion Borgata Hotel Casino & Spa at 11:40 p.m. Wednesday, July 2, 2003, forever changing the face of the Atlantic City Boardwalk. “I’m very impressed,” City Councilman Craig Callaway told The Press of Atlantic City. “They’ve raised the bar so high that the other Atlantic City casinos will have to do more to compete, and that spells success for the whole city.” The upscale resort – a joint project of Boyd Gaming and MGM Mirage – was designed to target what President and CEO Bob Boughner termed “Atlantic City rejecters,” younger, hipper gamblers from the New York and Philadelphia metropolitan areas who historically avoided the time-worn Boardwalk.
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