WhiteSand Custom Book - (Page 3) Partners in Progress A Special Relationship EDITORIAL A W Anthony Pico, former chairman of the Viejas Band of Kumeyaay Indians of Alpine, Calif., recently said, “Gaming is more to Indians than profits. It gives us the ability to exercise sovereignty, the resources to govern our lands and meet our government responsibilities to our people and future generations. Sovereignty and self-governance was the dream that gave our ancestors the will to survive against all odds. For my generation, protecting sovereignty is a sacred obligation.” WhiteSand Consulting has been working in partnership with American Indians for more than a decade, assisting their efforts to use casino gaming to strengthen tribal governments, rebuild economies and restore communities devastated by generations of poverty and neglect. Working in Indian country is a challenging and rewarding experience. It’s also been a continuous learning process. And the greatest lesson we at WhiteSand have learned is the message expressed by respected tribal leaders such as Anthony Pico. Cahuilla Indians, Gila River Indian Community, Rumsey Band of Wintun Indians, Squaxin Island Tribe, Spokane Tribe of Indians and others. A Special Relationship ur relationship with Indian tribes has always been special.Working with a tribe is very much like working for a family. And opening and assisting the successful operation of a tribal casino is like building a home. Ownership is shared by all the tribal community. It is a source of pride. It represents hope and achievement. WhiteSand is impressed by the high standard of quality and professionalism our tribal partners have demanded and achieved in developing and operating their casinos and resorts. The service is impeccable. And the regulation and integrity of tribal government gaming is above reproach. O Finding Solutions hiteSand is a professional services firm for the gaming and hospitality industry. Our areas of expertise include operations, technology and strategy. Whether the problem involves slot floors and table games, hotel management, human resources, advertising and marketing, information technology, food and beverage or customer service, our experienced team members will come up with the solution. WhiteSand has provided consulting services for the world’s most prominent commercial gaming companies: MGM Mirage, Harrah’s Entertainment,Wynn Resorts, Boyd Gaming, Isle of Capri and Hyatt, to name a few. We also have worked with a number of respected and admired tribal nations: the Morongo and Barona bands of mission Indians, the Mohegan Tribe, Mashantucket Pequots, Agua Caliente Band of O Partners in Progress f course, the goal of a tribal casino, unlike a commercial gaming operation, is not simply to generate a profit. It is a means to provide jobs, health care, education, fire and police protection, roads and sewer systems and other government services non-Indian communities take for granted. Tribal government gaming is a valuable tool in strengthening tribal sovereignty and self-governance. It generates resources to revitalize native language and preserve and protect tribal culture. It helps ensure that children and generations to come will have the opportunity to live a native way of life. Gaming is a means to help keep alive the hopes of Anthony Pico. WhiteSand is proud and privileged to have had the opportunity to work with tribes and play a small role in their recent success in achieving economic and social parity with their non-Indian neighbors. We will continue to be Partners in Progress. Saverio R. Scheri III Partners in Progress PAGE 3 EDITORIAL A Special Relationship WhiteSand is proud and privileged to have had the opportunity to work with tribes and play a small role in their recent success in achieving economic and social parity with their non-Indian neighbors. By Saverio R. Scheri III PAGE 8 CHAPTER TWO Mohegan’s Pocono Downs opens without a hitch Pennsylvania’s first casino had a smooth opening, thanks in large part to the information technology expertise of WhiteSand Consulting. PAGE 10 CHAPTER THREE Borgata captures Atlantic City ‘rejecters’ WhiteSand has assisted more than 40 tribal governments and commercial casino operating companies with strategic campaigns, research and marketing to create and grow brand identities. PAGE 4 CHAPTER ONE Taking Morongo Casino Resort to ‘another level’ WhiteSand temporarily assumed leadership of operations at Morongo Casino Resort and within a matter of months the property was clicking on all cylinders. PAGE 13 CHAPTER FOUR The WhiteSand Team Experience you can count on. 5 WhiteSand methodology Partners in Progress is a publication of Casino Journal, a division of BNP Media Gaming Group. 3
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