WhiteSand Custom Book - (Page 5) to ‘another level’ OPERATIONS ‘Covering all the bases’ WhiteSand methodology WhiteSand Consulting is a professional services firm that provides operations, technology and strategy consulting to the tribal government and commercial gaming and hospitality industries. The firm’s team members have extensive executive level experience with casino operating companies as well as with such highly regarded firms as PriceWaterhouseCoopers, Deloitte & Touche and KPMG Peat Marwick. WhiteSand believes in taking a fast, flexible approach to problem solving that recognizes the importance of operations, technology and strategy in achieving efficiency and profitability. Most goals and objectives can be achieved if these three areas are effectively integrated. “Too often, disproportionate emphasis is placed on one aspect preventing the identification of key integration issues and opportunities,” WhiteSand Managing Director Saverio R. Scheri, III, said. “We believe it’s important to consider and integrate each of the three components to achieve desired goals and objectives. It’s critical to understand the impact of each area on the others, in order to create the best solution possible”. Team members have decades of experience in the planning, design, staffing, organizing, opening and management of new casinos resorts. They are extremely skilled in all aspects of casino resort operations, from the slot floor to the restaurants and nightclubs to the hotel to marketing and promotions. “WhiteSand is very focused on casino resort design and management,” Scheri said, “whether it involves the expansion of existing properties or the building of new resorts, in both the tribal government and commercial sectors.” WhiteSand team members have extensive experience helping with the sizing, amenity selection and placement, staffing, customer service levels, and marketing of some of the world’s most successful casino resorts, such as Borgata, Morongo, Foxwoods, Showboat, Cache Creek, Mohegan Sun, MGM MIRAGE, and many others in the US, Asia, and Europe. OPERATIONS The company is very skilled in operations analysis and improvement to help achieve increased profitability and customer service. Team members are experienced in developing marketing plans and strategy; creating and refining player club and loyalty card programs; defining customer interaction; evaluating business organization structures; and conducting “secret shopper” reports. These components are critical to the successful management and operation of today’s casino resorts in this competitive environment. WhiteSand also is adept at developing customer service levels and standards for such key departments as front desk, housekeeping, reservations, bell service, parking, spa, casino, food & beverage, marketing, promotions and security. TECHNOLOGY Critical to the success of any operation, technology is essential in creating an efficient and competitive casino resort. WhiteSand is skilled at assessing the risks, inefficiencies or opportunities with a tribal government enterprise’s investment in existing information technology and new solutions. The company has experience in devising methods of compiling and integrating customer data for a tribal resort’s hotel, casino, restaurants, shops, spa and marketing department in order to improve marketing, operations and the guest experience. WhiteSand can assist clients in selecting appropriate software and hardware that best meets the needs of the tribal enterprise. The firm is also experienced in managing IT projects, including software implementations, custom system development, system integration, data warehouse projects and major system conversions. STRATEGY WhiteSand has assisted numerous American Indian tribes and commercial gaming companies in the development of feasibility/marketing demand studies, pre-opening planning and design and competitive analysis and research. Creating the right size mix, and quality, of both gaming and non-gaming offerings, is integral to creating a successful casino resort and providing the overall guest experience today’s customers expect. 5
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