World Trade - October 2008 - (Page 5)

VOLUME 21 Inside N U M B E R 10 October 2008 20 FEATU RES COVER STORY: SUPPLY CHAIN SURVIVAL GUIDE 20 E XE C UTI V E B R I E F I N G 10 Supply Chain Watch 12 Tradewinds Shippers and Providers Collaborate to Take on a Challenging Economy A new model of partnership is emerging. By Andrea MacDonald COLUMNS INSIDE WORLD TRADE 24 Tweaking the Supply Chain to Optimize Value and Minimize Cost Taking logistics outsourcing to the next level. By Karen E. Thuermer 7 Tune Up Your Supply Chain The most nimble enterprises will find opportunity amidst the challenges. By Neil Shister POLICY PERSPECTIVES 30 Supply Chain Software Morphs Into Enterprise Management Dedicated best-of-breed versions are giving way to broader networked models. By Amy Zuckerman 8 Globalization: The Real Competitive Threat The distinction between international trade and globalization. By Susan Schmidt and Sara Weitzel 36 Can Warehousing Really, Truly Be Strategic? You bet, especially in a weak economy. By Gail Dutton GREAT MOMENTS IN WORLD TRADE 54 Blowing Smoke The U.S. trade embargo against Cuba means a less than superior cigar, among other things. By Jeremy N. Smith 39 Everybody is Global Regardless of size, there are few companies who are not engaged in world trade. By Mark Bernstein 44 Between the Devil and the Deep Freight volumes are down and fees are up, but there’s hope along the U.S. West Coast. By Lara L. Sowinski 39 48 The Hidden Costs of ‘Free’ Translation The dangers of using overseas distributors to translate marketing and product materials. By Jeffrey Jorgensen 44 WORLD TRADE (ISSN 1054-8637) is published 12 times annually, monthly, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $90.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $122.00 USD (includes GST & postage); all other countries: $140.00 (int’l mail) payable in U.S. funds. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: WORLD TRADE, P.O. Box 2144, Skokie, IL 60076. Printed in the U.S.A. Copyright 2008, by BNP Media II, L.L.C. GST account: 131263923. Change of address: Send old address label along with new address to WORLD TRADE, P.O. Box 2144, Skokie, IL 60076. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Canada Post: Publications Mail Agreement #40612608. Send returns (Canada) to Bleuchip International, P.O. Box 25542, London, ON, N6C 6B2. For single copies or back issues, contact Ann Kalb at (248) 244-6499 or KalbA@bnpmedia.com. WWW.WORLDTRADEMAG.COM 5 http://WWW.WORLDTRADEMAG.COM

Table of Contents Feed for the Digital Edition of World Trade - October 2008

World Trade - October 2008 Contents Tune Up Your Supply Chain Globalization: The Real Competitive Threat Supply Chain Watch Tradewinds Shippers and Providers Collaborate to Take on a Challenging Economy Tweaking the Supply Chain to Optimize Value and Minimize Cost Supply Chain Software Morphs Into Enterprise Management Can Warehousing Really, Truly Be Strategic? Everybody is Global Between the Devil and the Deep The Hidden Costs of ‘Free’ Translation Blowing Smoke

World Trade - October 2008

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