World Trade - December 2008 - (Page 21)

Some Observations From our Partners at Clear Seas: • The top ﬁve attributes are strongly correlated with Overall Global Performance Ratings of Partners— suggests that the top ﬁve are really what matters most to purchasers of ocean transport services • No one Partner received the highest satisfaction ratings for ALL FIVE of the attributes. In fact, a Partner could have been rated as highly as #1 on one attribute yet rated #8 on another attribute. The Performance Partner that can achieve top ratings across ALL of the top attributes will be seen as the “Full Partner” • Among the top 5 attributes, “The Provider Helps Us Save Money Across the Globe” has the lowest satisfaction rating. Money-related items are always lower-scoring attributes in survey research, but the Partner that can really break new ground in this area (and not lose their shirt in the process) will be seen as a true Partner. “If I was a shipper evaluating different ocean carriers,” says John Thomas, Executive Director, Clear Seas Research, “I would deﬁnitely give the World Trade Performance Partners ratings a serious look and add it to the mix of metrics I consider when purchasing ocean transport. This new program provides a very deep dive into how hundreds of my colleagues making actual contract and purchase decisions feel about the different ocean carriers out there. These results most deﬁnitely point to who is a ‘Partner’ vs. who is a ‘Supplier’ when it comes to ocean transport.” PRIME PARTNERS The Ocean Service providers who ranked above the industry mean in aggregate scores. COMPANY NAME WEIGHTED SCORE Nippon Express USA OOCL Yang Ming NYK Line Atlantic Container Line Crowley ZIM Container Line Hyundai Merchant Marine Sea Star Hanjin Shipping CMA/CGM 345.98 338.57 335.64 333.98 332.71 331.08 328.15 327.91 321.82 320.20 318.21 TOP PERFORMERS Contributing Editor Andrea Macdonald proﬁles six winners. Orient Overseas Container Line Ltd. (OOCL) Orient Overseas Container Line Ltd. (OOCL) is a leading container transport and logistics service provider, with more than 230 ofﬁces in 58 countries around the world. The company operates a ﬂeet of more than 270 ships, including Grand Alliance member line, feeder, and OOCL-owned and operated vessels. OOCL prides itself on some of the fastest and most reliable transit times in the industry. “For us, no job is too small, or too big, and many of our customers are leaders in their respective industries and countries,” says Frankie Lau, Director of Marketing, OOCL (USA) Inc. Like most ocean carriers, OOCL has expanded its services to meet customer needs. The company offers a global network of terminals and ofﬁces, as well as an extensive intermodal network. Through OOCL Logistics, the company provides supply chain solutions through a network of more than 70 ofﬁces in 32 countries. According to Lau, one of OOCL’s key advantages is its extensive knowledge of the Chinese market. “We are one of the few international container transport and logistics service providers to offer truly comprehensive services in China,” says Lau. The company also has a very strong focus on technology, developing leading edge systems and improving visibility for customers and partners worldwide. OOCL’s Integrated Regional Information System, IRIS-2, was launched in 1999 and garnered a Smithsonian Institute Award for Innovation. “OOCL believes that information technology plays a vital role in the container transportation industry and we have been a pioneer in the use and development of IT solutions for over a decade,” says Lau. The company continues to invest in R&D to develop customer-focused applications. As well, OOCL is constantly investing in new state-of-the-art equipment including containers of different types and sizes, as well as temperature-controlled containers. OOCL prides itself on its focus on the customer, and believes in forming strong partnerships. “We believe in long-term, mutually beneﬁcial relationships with our customers and create value through collaboration to enhance customer competitiveness. We see things from the customer’s perspective—understanding their business and anticipating their requirements. We are proactive in meeting their expectations and respond with a sense of urgency,” says Lau. As an innovative international container transport and logistics service provider, OOCL believes that superior value-added service is a critical consideration for customers when choosing a carrier. Lau says that providing the solutions to customers’ global transport and logistics problems is a strength of the company. “Each year we recognize hundreds of employees around the world for displaying initiative and going beyond the call of duty to meet all the customer’s needs. Our network and experience in China has led to our WWW.WORLDTRADEMAG.COM 21 http://WWW.WORLDTRADEMAG.COM

Table of Contents Feed for the Digital Edition of World Trade - December 2008

World Trade - December 2008 Contents The Promise of Peril The Current Reality with IP in China Supply Chain Watch Tradewinds Performance Partners: Awards of Excellence Managing With Mobility What 2009 Bodes for the Supply Chain Small Business Takes to Export Green is Here for Good Fast Fashion

World Trade - December 2008

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