World Trade - December 2008 - (Page 26)

COVER STORY In keeping with Hanjin’s ten-year vision, the company has also invested in state of the art vessels, new dedicated terminals, and green technology. The aim is to continue to incredible level of growth Hanjin has enjoyed in the past while still providing the highest levels of performance as cost-effectively as possible. To this end, Hanjin is developing logistics operations in key service areas and is branching further into 3PL service offerings. The company also has a strong environmental focus. In a message from the CEO, Hanjin Shipping president and CEO, J.W. Park says that “As a leading global carrier, our goal is to ensure that environmentally-friendly and ethical business practices always remain the keystone in all our management activities. All employees of Hanjin Shipping, on land and at sea, will continuously work to maintain and further strengthen our high environmental and ethical standards.” Hanjin Shipping states that its vision is to become “the premier total logistics service provider respected by the global community.” The company is well on its way. CMA CGM CMA CGM is currently the world’s third largest container shipping line, offering services along the entire supply chain through integrated maritime, rail, road and inland waterway transport solutions around the globe. CMA CGM has followed an aggressive growth and development plan. To continue meeting the needs of its clients, CMA CGM focuses on creating new services in dynamic trade lanes, developing strategic partnerships with clients, diversifying intermodal transport services and investing in port terminals to improve reliability. The company has also invested in a modern, high performance ﬂeet that help maintain lower costs. To enhance its global portfolio of services around the world, CMA CGM has led a targeted acquisition strategy, taking over regional experts with strong experience in 26 WORLD TRADE DECEMBER 2008 their local markets. “This combination of global, regional and local services further improves the way we tackle customers having exactly the same problems, combining our international brands with tailor-made market speciﬁc solutions,” says Claude Lebel, vice president, marketing & sales, global accounts, CMA CGM. On the IT front, CMA AGM is developing new web-based tools speciﬁcally for the company’s small and medium sized accounts. “We need to ensure our expanding service coverage goes in line with an ever-growing customer base, even more so in developing markets such as India, Russia, Brazil and fast growing new EU members,” says Lebel. CMA CGM prides itself on its strong commitment to environmental protection and sustainable development. The company has been actively participating in the Ports of Los Angeles and Long Beach environmental programs and initiatives, which are considered to be among the most aggressive port environmental policies worldwide. For the past two years, CMA CGM has been awarded the Green Flag Award by the Port of Long Beach. The award recognizes vessels that consistently use slower speeds near the Port, which reduces air pollution. Between 2005 and 2007, the company achieved an 8 percent reduction in carbon emissions and is planning another 10 perdent reduction by 2011. CMA CGM has also pioneered the use of eco-containers with bamboo ﬂooring in 10% of its owned ﬂeet. This initiative was the result of a joint effort between CMA CGM and one its major customers, who were looking to promote eco-friendly solutions for the transport of their products. As one of World Trade’s top performers, CMA CGM feels there are ﬁve key reasons for their success. The ﬁrst is the company’s quick response to challenges and opportunities. “Decision-making in the company is fast and strategy is relayed worldwide through dedicated regional ofﬁces. This allows us to respond very quickly to the demands of the market by launching new services on dynamic trade lanes, improving existing services and adjusting capacity where and if needed,” says Lebel. Other key competitive advantages include the ﬂexibility offered through CMA CGM’s network of maritime, rail, inland waterway and overland services; a high performance, low operating cost ﬂeet; a continued commitment to the environment and a world class, dedicated team of employees. “Our approach is not to compare ourselves to our competitors but to always try and develop our services to meet our customers’ needs and adapt to new trading patterns,” says Lebel. WT For more about the results of this study, please contact John E. Thomas, Executive Director, Clear Seas Research at 248.786.1659 or via email at thomasj@clearseasresearch.com Hanjin Shipping For reprints of this article, please contact Cindy Williams at williamsc@bnpmedia.com or 610-436-4220 ext. 8516.

Table of Contents Feed for the Digital Edition of World Trade - December 2008

World Trade - December 2008 Contents The Promise of Peril The Current Reality with IP in China Supply Chain Watch Tradewinds Performance Partners: Awards of Excellence Managing With Mobility What 2009 Bodes for the Supply Chain Small Business Takes to Export Green is Here for Good Fast Fashion

World Trade - December 2008

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