World Trade - December 2008 - (Page 34) SUPPLY CHAIN MANAGEMENT 2009 BODES FOR THE Two thoughtful leaders see challenge and change ahead. BY NEIL SHISTER WHAT SUPPLY CHAIN Every December we peer into the future. This year we had conversations with two business school experts about what to expect. Joel Sutherland Joel Sutherland ranks among leading supply chain thinkers, a long-time supply chain executive and former head of Council of Supply Chain Management Professionals who now directs the Center for Value Chain Research (CVCR) at Lehigh University. Following the University of Southern California (B.S. Marketing Logistics) and an MBA from Pepperdine, he got his handson education in the logistics trade during eleven years at Denso, Toyota’s automotive parts manufacturer, where he rose to Vice President, Operations. Following that were stints with CSX (in the wake of the Sealand acquisition where his mission was to establish global transportation capabilities) and later J.B. Hunt where he was one of the creators of Transplace, a third-party transportation and logistics company. At Lehigh, Sutherland directs a multidisciplinary program that combines industrial engineering and business research, with one of the focus areas on network and supply chain optimization in both the domestic and global supply chain. What do you see as the changes and issues confronting the supply chain in 2009? The drivers in October were transportation cost, now it’s changed and I am giving you a slightly different answer than I would have a month ago. We still have volatility. Who knows where it’s going to go? We’re back to cheap fuel temporarily because oil is a limited resource. OPEC is trying to control supply. We can’t put blinders on and say ‘it’s okay now and will be fine for years to come’, I don’t think it’s ever going to be fine. Are you seeing people scurrying to re-configure their supply chains based on fuel? Absolutely. I talk to companies all the time. The thing I’m seeing is that they are moving their distribution centers closer to the customer and the point of demand. Is this a major change going on? I guess it’s how you define major. It’s definitely a tweaking. For example, we’re work34 WORLD TRADE DECEMBER 2008
Table of Contents Feed for the Digital Edition of World Trade - December 2008 World Trade - December 2008 Contents The Promise of Peril The Current Reality with IP in China Supply Chain Watch Tradewinds Performance Partners: Awards of Excellence Managing With Mobility What 2009 Bodes for the Supply Chain Small Business Takes to Export Green is Here for Good Fast Fashion World Trade - December 2008 World Trade - December 2008 - World Trade - December 2008 (Page Cover1) World Trade - December 2008 - World Trade - December 2008 (Page Cover2) World Trade - December 2008 - World Trade - December 2008 (Page 3) World Trade - December 2008 - World Trade - December 2008 (Page 4) World Trade - December 2008 - Contents (Page 5) World Trade - December 2008 - Contents (Page 6) World Trade - December 2008 - The Promise of Peril (Page 7) World Trade - December 2008 - The Current Reality with IP in China (Page 8) World Trade - December 2008 - The Current Reality with IP in China (Page 9) World Trade - December 2008 - Supply Chain Watch (Page 10) World Trade - December 2008 - Supply Chain Watch (Page 11) World Trade - December 2008 - Supply Chain Watch (Page 12) World Trade - December 2008 - Tradewinds (Page 13) World Trade - December 2008 - Tradewinds (Page 14) World Trade - December 2008 - Tradewinds (Page 15) World Trade - December 2008 - Tradewinds (Page 16) World Trade - December 2008 - Tradewinds (Page 17) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 18) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 19) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 20) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 21) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 22) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 23) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 24) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 25) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 26) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 27) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 28) World Trade - December 2008 - Performance Partners: Awards of Excellence (Page 29) World Trade - December 2008 - Managing With Mobility (Page 30) World Trade - December 2008 - Managing With Mobility (Page 31) World Trade - December 2008 - Managing With Mobility (Page 32) World Trade - December 2008 - Managing With Mobility (Page 33) World Trade - December 2008 - What 2009 Bodes for the Supply Chain (Page 34) World Trade - December 2008 - What 2009 Bodes for the Supply Chain (Page 35) World Trade - December 2008 - What 2009 Bodes for the Supply Chain (Page 36) World Trade - December 2008 - What 2009 Bodes for the Supply Chain (Page 37) World Trade - December 2008 - What 2009 Bodes for the Supply Chain (Page 38) World Trade - December 2008 - What 2009 Bodes for the Supply Chain (Page 39) World Trade - December 2008 - Small Business Takes to Export (Page 40) World Trade - December 2008 - Small Business Takes to Export (Page 41) World Trade - December 2008 - Small Business Takes to Export (Page 42) World Trade - December 2008 - Small Business Takes to Export (Page 43) World Trade - December 2008 - Green is Here for Good (Page 44) World Trade - December 2008 - Green is Here for Good (Page 45) World Trade - December 2008 - Green is Here for Good (Page 46) World Trade - December 2008 - Green is Here for Good (Page 47) World Trade - December 2008 - Green is Here for Good (Page 48) World Trade - December 2008 - Green is Here for Good (Page 49) World Trade - December 2008 - Green is Here for Good (Page 50) World Trade - December 2008 - Green is Here for Good (Page 51) World Trade - December 2008 - Green is Here for Good (Page 52) World Trade - December 2008 - Green is Here for Good (Page 53) World Trade - December 2008 - Fast Fashion (Page 54) World Trade - December 2008 - Fast Fashion (Page Cover3) World Trade - December 2008 - Fast Fashion (Page Cover4)
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