World Trade - December 2008 - (Page 5)

VOLUME 21 Inside N U M B E R 12 December 2008 18 FEATU RES COVER STORY 18 E XE C UTI V E B R I E F I N G 10 Supply Chain Watch 13 Tradewinds Performance Partners: Awards of Excellence The launch of World Trade’s exclusive survey of leading ocean service providers. By Neil Shister COLUMNS INSIDE WORLD TRADE 7 The Promise of Peril The silver lining of this economic cloud rests with supply chain transformation. By Neil Shister 30 Managing With Mobility Wireless technology pervades every nook and cranny of the supply chain. By Amy Zuckerman POLICY PERSPECTIVES 8 The Current Reality with IP in China Companies doing business in China need to be proactive in protecting their IP. 34 What 2009 Bodes for the Supply Chain Expert insight from two of the industry’s most prominent thinkers. By Neil Shister 30 By Esther H. Lim and Angela Y. Dai GREAT MOMENTS IN WORLD TRADE 54 Fast Fashion Global clothing chain Zara redefines supply chain flexibility. By Jeremy N. Smith 40 Small Business Takes to Export Now is the time for little guys to get in on the action. By Karen E. Thuermer 34 44 Green is Here for Good Now that the permanency of green is accepted, the question is ‘How do I get there?’ By Lara L. Sowinski 44 WORLD TRADE (ISSN 1054-8637) is published 12 times annually, monthly, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $90.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $122.00 USD (includes GST & postage); all other countries: $140.00 (int’l mail) payable in U.S. funds. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: WORLD TRADE, P.O. Box 2144, Skokie, IL 60076. Printed in the U.S.A. Copyright 2008, by BNP Media II, L.L.C. GST account: 131263923. Change of address: Send old address label along with new address to WORLD TRADE, P.O. Box 2144, Skokie, IL 60076. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Canada Post: Publications Mail Agreement #40612608. Send returns (Canada) to Bleuchip International, P.O. Box 25542, London, ON, N6C 6B2. For single copies or back issues, contact Ann Kalb at (248) 244-6499 or KalbA@bnpmedia.com. WWW.WORLDTRADEMAG.COM 5 http://WWW.WORLDTRADEMAG.COM

Table of Contents Feed for the Digital Edition of World Trade - December 2008

World Trade - December 2008 Contents The Promise of Peril The Current Reality with IP in China Supply Chain Watch Tradewinds Performance Partners: Awards of Excellence Managing With Mobility What 2009 Bodes for the Supply Chain Small Business Takes to Export Green is Here for Good Fast Fashion

World Trade - December 2008

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