World Trade - March 2009 - (Page 39) the long-distance streams with the local product streams to create efficient replenishment into the stores. Just as with urban replenishment, parcels and home delivery models should be considered in conjunction with the store replenishment models. These flows could also be cross-docked at similar consolidation centers to improve the fill rate for the final-mile routes. Again, as with city distribution, the key will be consolidation of delivery streams (different products based on different orders from different online ordering facilities, all for the same shopper) via these consolidation centers. There will be a convergence between home shopping and neighborhood distribution via pick-up points. Consumers will be given the choice to either have their onlineordered goods delivered at home, or to collect them at specific pick-up points or drop-off boxes, which in both cases will reduce the CO2 emissions that they currently cause by driving to stores. New ways of working together The common theme for all the future supply chain scenarios is collaboration. But just identifying the benefits of collaboration is not enough to make it happen. There are numerous stakeholders across the physical supply chain and in order to change the chain, it is important to not only have a shared perspective of what needs to be done, but also to consider the individual perspectives and unique challenges facing each stakeholder. Consumers and shoppers increasingly value sustainability aspects in their choices.7 But they are less willing to pay extra for it. Consumers want to be better informed about the sustainability impact of their shopping choices (including, for example, about the CO2 emissions involved in using their car to go shopping). Retailers are motivated to serve shoppers in the most optimal way, in order to be profitable and achieve sustainable growth. Retailers welcome collaboration and standardization, but only if this does not impact their ability to differentiate themselves towards shoppers. The ambition of manufacturers and suppliers is to manufacture, market and supply the products that consumers need and want in a cost-efficient manner. They are motivated to improve the sustainability of their supply chain, but their ability to achieve substantial improvements requires close (and standardized) collaboration with retailers and shoppers. Logistics service providers facilitate the distribution process from supplier to consumer. They are motivated to become a proactive partner in the consumer goods business for mutual sustainable growth, but this requires longer-term contracts and common processes and data standards. WT “Future Supply Chain 2016: Serving Customers in a Sustainable Way,” Global Commerce Initiative, Capgemini. Reprinted with permission. For reprints of this article, please contact Cindy Williams at williamsc@bnpmedia.com or 610-436-4220 ext. 8516. Deringer Provides Simplicity. In today’s business environment, the efficient movement and management of information is as critical as the timely delivery of goods. With Deringer’s eShipPartner suite of online tools, you have complete control of your supply chain from the generation of the PO through delivery at your customer’s door. Does Your Supply Chain Feel Tangled? Schedule a free online demo and receive a free world map. 1-888-612-6239 www.anderinger.com WWW.WORLDTRADEMAG.COM 39 http://www.anderinger.com http://www.anderinger.com http://WWW.WORLDTRADEMAG.COM
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