Destination Weddings & Honeymoons 2009 Media Kit

destination weddings & honeymoons market trends • More men are involved in the planning process, with 38 percent of couples planning the majority of their weddings together. • “Green” weddings give consideration to global environmental concerns or charitable organizations. • Younger couples are drawn to destinations that provide sporty activity options. • One-fifth of respondents living with a partner are planning a destination wedding. • Younger respondents who are planning a destination wedding are likely to have 50 or more guests at the event. • “Echo Boomers” and “Generation Xers” prefer more elegant weddings and look for venues that can accommodate larger guest lists. • Couples are interested in cutting costs. • Winter weddings are increasingly popular. • Destination weddings have gotten closer to home as more brides choose a domestic locale. Sources: The Wedding Report 2008, Shane McMurray, www.weddingreport.com 2006 Destination Weddings & Honeymoons Reader Survey, Walker Communications Destination Weddings – US – May 2007, Mintel International Group Limited destination weddings & honeymoons … are affluent and educated Average age: 30.1 Attended college or higher: 92% Average combined household income of bride and groom: $91,700 Our Brides & Grooms … are independent Bride employed: 90% Groom employed: 91% Bride and groom responsible for bulk of wedding costs: 65% … read Destination Weddings & Honeymoons while actively planning their events Average engagement time: 10.4 months Six months or more until wedding day: 53% Both bride and groom read the magazine: 60% Average number of readers per copy, besides bride: 3 Average number of guests planned for destination wedding: 51 Average amount couple expects to spend on ceremony and reception alone: $19,800 Source: 2006 Destination Weddings & Honeymoons Reader Survey, Walker Communications http://www.weddingreport.com

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