Florida Travel + Life Media Kit 2009 - (Page 7) FLORIDA readership profile TRAVEL+ LIFE yO u R g u I D e tO t h e g O O D L I F e Florida Travel + life is the travel and luxury lifestyle brand that reaches the affluent traveler as well as the seasonal and year – round resident through its insider’s view of the Florida good life. DemOgRAphIcs Average age Female male married Average household income Average net worth Attended college or higher Are currently employed employed in professional/managerial positions permanent Florida resident Own or rent property in Florida Florida visitor took 3 or more trips in Florida in past year 49 70% Of those readers who currently own property in Florida: mORe thAn 89,600 ReADeRs ARe pLAnnIng tO puRchAse A pRImARy ResIDence OR A secOnD/ vAcAtIOn hOme In FLORIDA In the next 2 yeARs. 30% 75% $120,000 $789,000 85% 75% 38% 47.5% 56% 52.5% 48% 79% own a primary residence 17% own secondary/seasonal home 11% own a timeshare Our readers travel within Florida year-round: summer spring winter Fall 24.7% 25.3% 22.2% 16.5% they also participate in the good life: Restaurants & Dining boating/water – sports activities cultural events golf, tennis and spa *2007 Walker Communications Survey Results 89.4% 58.2% 40.7% 79.9% proximity to amusement parks 43.4%
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