Islands 2009 Media Kit

our readers islands readers vs. readers of otHer travel magazines HHi $150,000+ islands male Female median age married any kids in Household median HHi employment Professional/managerial any Chief Officer Home Own Principal Residence Own 2+ Residences Own Real estate $1,000,000+ internet usage entered a Contest or Sweepstakes Obtained travel information Booked a Cruise Online travel 5+ airline Round trips in Past 12 months 7+ airline Round trips in Past 12 months 2+ Foreign airline Round trips in Past 12 months any Foreign travel Visited Hawaii Visited mexico Visited mexico/Central or South america Visited any Bermuda/Bahamas/Caribbean Visited Bahamas Visited any Caribbean Visited Jamaica Visited Puerto Rico Visited Other Caribbean took Cruise took 2+ Cruises travel plans for the next 12 months i plan to take a cruise or a trip/vacation outside U.S. i plan to take a trip/vacation outside U.S. 56% 44% 51 86% 34% $213,106 62% 31% 96% 58% 46% 36% 88% 43% 58% 45% 44% 84% 33% 40% 46% 53% 24% 49% 21% 17% 39% 51% 28% 70% 64% cn traveler 48% 52% 50 84% 37% $236,593 58% 25% 97% 42% 49% 26% 85% 27% 67% 50% 43% 87% 35% 40% 46% 47% 19% 39% 9% 15% 28% 42% 22% travel + leisure 51% 49% 50 87% 37% $214,936 61% 28% 97% 45% 43% 25% 82% 30% 57% 43% 34% 79% 28% 34% 39% 44% 19% 39% 12% 16% 30% 41% 22% 63% 57% nat. geo. traveler 55% 45% 51 88% 38% $205,958 57% 25% 96% 43% 42% 24% 81% 29% 51% 37% 32% 75% 28% 31% 36% 33% 12% 28% 7% 10% 21% 37% 17% mmr 67% 60% 63% 55% Source: 2008 mendelsohn affluent Survey, Base: HHi $150,000+ travel is past 3 years unless otherwise noted.

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