Islands 2009 Media Kit

our readers reader survey an entHusiastic audience: activities in past year total audience each issue Readers per copy avgerage time spent reading an issue male/female median age married/cohabitating any children in household 2+ children in household attended college+ employed Retired Professional/managerial median HHi average HHi average value of primary residence Own 2+ homes Own secondary property on an island 520,000+ 2.6 79 minutes 45%/55% 48 74% 26% 15% 87% 77% 11% 50% $116,200 $157,100 487,800 30% 11% Swimming Fitness/exercise walking Fitness workout Snorkeling or scuba diving Bicycling Hikiing Fishing Power boating Golf Sailing tennis Surfing travel 71% 66% 48% 48% 38% 32% 29% 25% 23% 19% 10% 6% 89% 65% $5,548 $4,524 40% Own a valid passport if no, plan to obtain in next 12 months average spent on last island vacation median spent on last island vacation took a cruise in past 3 years

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