Islands 2009 Media Kit

circulation don’t pay for Waste. reacH your best customer, efficiently, WitH islands iSLaNdS is proud to be an enthusiast magazine for affluent world travelers. Our strength of circulation – evident in high selling price and absence of verified circulation – clearly indicates that passionate readers are willing to pay top dollar to enjoy rate base total paid circulation subscriptions single copy sales single copy price subscription readers per copy† total audience per issue 200,000 203,689 178,673 25,016 $4.99 $24.00 2.6 520,000 iSLaNdS! Publisher suggested 1-yr. sub. Price islands Nat. Geo. traveler travel + Leisure Conde Nast traveler Frommer’s Budget travel $24.00 $17.95 $45.00 $19.97 $14.95 cover Price $4.99 $4.95 $4.50 $4.50 $4.50 avg. subscription Price per copy $1.84 $1.58 $2.58** $1.14 $1.04 # of verified copies* 0 89,336 90,934 22,338 29,971 Source: Audit Bureau of Circulations Publisher’s Statements, data from July 2007 to June 2008. *Verified subscriptions include public-place copies (doctors’ offices, salons, etc.) and nonpaid “individual use” requested copies. **Travel+ Leisure’s average subscription price calculation includes 148,776 (15.2% of circulation) “Loyalty/Award Point” and partner deductible subscriptions, which are tabulated by ABC as full-price subscriptions. † From ISLANDS 2008 Reader Survey, Walker Communications

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