Islands 2009 Media Kit

from the publisher W W hat in the world constantly sparks your interest? Tell us your passion, and one thing is nearly certain: You regularly read a magazine dedicated to the topic. The beauty of magazines is that, more than any other medium, they provide a direct link between a person and his or her passion. A magazine and its readers do not meet by chance. They have a relationship. The reader has invited the magazine into his hands. If the magazine enlightens and inspires the passion, it will be rewarded with trust and loyalty. If, conversely, it does not live up to its promise, it won’t likely be seeing those hands again. I was reminded of this connection between reader passion and loyalty recently. Within the span of a week we celebrated ISLANDS’ 27th year in publication and we received the results of a reader survey and the 2008 Mendelsohn Affluent Survey – a syndicated research vehicle that reports each year on nearly 100 leading magazines. Both surveys once again confirmed that influential, active travelers choose to buy ISLANDS: • ISLANDS’ readers spent over $3.4 billion on travel in just the past 12 months, including nearly $1.5 billion on international travel. • They are America’s #1 readership for composition of affluent travelers to the Caribbean, Hawaii or Mexico. • 93% traveled to one or more island locations in the past three years. • With an average reading time of 79 minutes, ISLANDS enjoys a strong connection with readers. At the same time, our readers are active users of the Internet. In the past year: • 73% purchased airline tickets online. • 70% made a hotel/motel reservation online. • 33% purchased a cruise online. From the magazine to your website – that’s how consumers move today. ISLANDS effectively connects advertisers to their audience. For 2009, here’s how we’ll do it even better: • Debut a redesign of Islands.com that expands our unmatched authoritative content of the world’s great destinations and enhances our multimedia offerings of new itineraries, interactive maps, videos and more. • Elevate the popular Islands eNewsletter to a weekly schedule, allowing for greater opportunities to promote our editorial content and the timely Travel Specials of our marketing partners. • Reach even more readers through innovative subscriber programs, increased promotion at bookstore and airport newsstands, and expanded digital circulation with our partner, Zinio.com, to a global audience. Get remarkable results as ISLANDS connects you to wealthy travelers in an atmosphere of trust and loyalty. Thank you for your interest in ISLANDS and for visiting our digital media kit. To learn more about how our readers’ passion and enthusiasm can extend to your products and services, please drop us a line at advertiseislands@bonniercorp.com. Sincerely, Ken Leandro Publisher http://www.Islands.com http://www.Zinio.com

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