Islands 2009 Media Kit

affluent not skimping on travel “america’s wealthiest consumers, in the wake of turmoil in the real estate and banking industries, are curtailing their spending on luxury goods and services. However, the findings showed, travel is not where the wealthy are cutting; in fact, spending on travel is trending up. instead, the affluent are cutting or intend to cut outlays on jewelry, fashion, accessories and personal items.” Source: Annual Survey of Affluence and Wealth in America for American Express, as reported October 3, 2008, by travel Weekly seeking autHenticity “the more traditional luxury travelers are generally not looking to flaunt their wealth, but seek a unique authentic experience, with personalization, privacy, spiritual well-being, and even simplicity, as the overarching goals.” Source: 2007 International Luxury Travel Market Industry Report WHat inspires a desire to purcHase luxury goods or services? “We know luxury consumers are active buyers, but what actually inspires the desire to make a purchase? When asked which media source most often inspires such a desire, about half of luxury consumers answered that it was magazines; less than one-fourth answered that television most often inspires them and even fewer answered the internet.” Source: Guideline Survey, 2008

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