Islands 2009 Media Kit

our readers islands readers are affluent, active consumers reader demograpHics lifestyle male 51% Female 49% married 87% median age 49 age 25-54 ……………… 66% attended College+ 78% any Children in Household……… 38% Professional/managerial 58% any Chief Officer 22% median HHi $152,200 average HHi $235,790 HHi $125,000+ 68% HHi $150,000+ 52% HHi $200,000+………… …. 28.4% median Value Financial assets & Real estate $995,800 average Value Financial assets & Real estate $1,612,400 Financial assets & Real estate $1,000,000+ 50% median Value of Real estate Owned $749,700 Own Principal Residence……… ….. 97% Own 2 or more Homes 43% staying HealtHy: activities in past year Visited museums in past year… …54% attended sporting events in past year 67% attended live theater performances in past year… 55% Purchased jewelry/watches in past year 80% Purchased luggage in past year…… 53% Purchased artwork/collectibles in past year 43% Spent $5,000+ on apparel in past year……… 66% Spent $3,000+ on dining/entertainment in past year… 65% Spent $1,000+ on personal care & wellness in past year 79% Own wine cellar/refrigerator at home 25% Bought wine by the case in past year 30% entertain at home 1+ time a month…………… 52% Own a boat………………………………..… 25% Belong to a private club………… 53% Plan to relocate in the next 12 months 6% Plan to retire in the next 12 months………… 9% leisure activities regularly engage in Participate in any sport/athletic activities… …..89% 3+ different Sports 75% 5+ different Sports…… 50% Fitness/exercise Walking 78% Fitness Workout 65% Swimming 61% Jogging/Running 37% Bicycling 48% Hiking 37% Golf 29% tennis 16% Surfing…………… 6% Gardening…… 53% Gourmet Cooking… …31% Photography as a Hobby…… 28% Painting/drawing… 12% Visit Spas…… ….23% Visit Casinos…… 23% about islands readers’ internet usage mmr Source: 2008 mendelson affluent Survey HOH $100,000+ Research products or services for purchase 57% Obtain medical information 48% Obtain coupons… 40% enter a contest or sweepstakes… 33% take, send, receive pictures 71% Obtain travel information 80% Purchase airline tickets 73% make hotel/motel reservation 70% Purchase a cruise… 33%

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