Islands 2009 Media Kit

our readers islands readers spent over $3.4 billion on travel in tHe past year, including over $1.5 billion on foreign travel travel Currently own a valid passport 84% took a foreign trip in past 3 years 76% Usually fly first/business class* 27% in tHe past year took 3+ round trips for vacation 54% took 2+ foreign round trips 35% Stayed 7+ nights at hotels/motels 78% Stayed 15+ nights at hotels/motels 53% destinations traveled to in past 3 years %comp index any Bermuda/Bahamas/Caribbean† any Caribbean† Bahamas* Jamaica* Puerto Rico* U.S. Virgin islands * Other Caribbean† Bermuda* mexico* Other Central/South america any Hawaii Big island (Hawaii) maui Other Hawaiian islands europe any east asia/South Pacific Other east asia/South Pacific Cruise travel in past 3 years took a cruise took 2+ cruises* took any cruises 7-14 days took 2+ cruises 7-14 days† Plan to take a cruise in next 12 months 50% 45% 19% 15% 16% 15% 34% 7% 37% 13% 25% 12% 17% 17% 23% 9% 6% 39% 21% 27% 14% 25% 207 227 216 271 237 228 237 269 186 257 179 210 211 186 114 130 148 157 250 176 294 158 Source: 2008 mmR, HOH $100,000+ † denotes that iSLaNdS is #1 against all measured publications in mmR; * denotes that iSLaNdS is #1 against the core travel comp set. mmr

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