Scuttlebutt Magazine - April 2008 - (Page 16)

Page 16 • April 2008 www.scuttlebutt.com –––––––––––––––––––––––––––––––––––––––––– J.D. POWER REPORT CONTINUED FROM PAGE 15 ––––––––––––––––––––––––––––––––––––––––– “Despite the decline in sales over the past few years, many manufacturers are still improving their manufacturing processes—they understand the importance of delivering a product with zero problems to their customers. It is essential that a brand delivers on all aspects of the ownership experience—product, sales and service—in order to satisfy its customers.” At the segment level, while most boating segments have demonstrated improvements in quality since 2007, both the small and large runabout segments experienced declines, with the small runabout segment experiencing the most considerable drop in quality. “More than 40 percent of reported problems in the small runabout segment concern the engine and propulsion, which is primarily driven by the high concentration of four-stroke carbureted sterndrive engines,” said Markusic. “Outside of the small runabout segment, only 15 percent of sterndrives have carbureted technology. However, within the small runabout segment, 80 percent of the sterndrive engines are carbureted. Considering the high penetration of carbureted engines—which on average add 57 PP100 to a brand’s score—it’s easy to understand why this segment receives such poor quality scores.” The study also finds the following new-boat owner behavior trends: • In 2008, 68 percent of new-boat owners took their boat to a service facility. Among them, more than 80 percent took their boat back to their dealer while nearly 20 percent received service at a non-dealer facility. Owners who received service at the dealer were more satisfied, on average, than those who visited a nondealer facility. • The percentage of owners who report that the dealer personnel was the key reason for selecting their boat brand is 34 percent— up from 30 percent in 2005, indicating that the dealer is becoming increasingly influential in the sales process. • In 2008, 74 percent of owners report experiencing a problem with their new boat, while 26 percent say they have not experienced a problem. Owners who report experiencing no problems are 68 percent more likely to repurchase the same boat brand in the future than boaters who did experience a problem with their new boat. • Thirty-nine percent of new-boat owners report that engine technology played a major role in their purchase decision, which is up from 34 percent in the 2005 study, suggesting that advancements in engine technology are steadily contributing to the decision making process among owners. The 2008 Boat Competitive Information Study is based on responses from 9,718 owners who registered a new boat between June 2006 and May 2007. The study was fielded from September to November 2007. Check out our website for more info on these great listings! www.IndoorBoatStorageInc.com 2003 Chaparral 350 Signature $144,000 2004 Chaparral 260 SSi $39,900 1999 350 Carver Mariner $99,900 2005 Four Winns 280 Horizon $82,500 2000 Sea Ray 310 Sundancer $74,900 2003 Chaparral 280 SSI $54,900 1991 Windsor Craft $48,500 ‘01 ‘01 ‘64 ‘95 ‘00 ‘05 ‘95 ‘05 ‘00 ‘03 ‘90 ‘95 ‘90 ‘91 18’ 18’ 21’ 21’ 21’ 22’ 23’ 23’ 24’ 24’ 26’ 26’ 26’ 26’ Larson 180 SEI - Volvo 4.3 GXI V6 190hp, EZ loader trailer . .$ Chaparral - Volvo 3.0L GS . . . . . . . . . . . . . . . . . . . . . . . . . . .$ Chris Craft 21 Super Sport - 327 inboard, new upholstery . .$ Wellcraft - Volvo 5.8L MPI SX Drive, trim tabs . . . . . . . . . . . .$ Sea Ray 210 Bowrider - Mercury 5.0L EFI engine . . . . . . . . . .$ Chris Craft Launch 22 - Volvo SX with stainless . . . . . . . . . .$ Chris Craft 23 Concept - Cobra Drive, Tandem Trailer . . . . . .$ Four Winns Funship - Volvo 5.0L GXi V8 . . . . . . . . . . . . . . . .$ Sea Ray 240 Sundeck - Merc V8 7.4L MPI Merc Bravo III . . . .$ Four Winns 248 Vista - Volvo 5.0L GXi . . . . . . . . . . . . . . . . .$ Windsor Craft - MerCruiser Alpha One 5.7L V8 . . . . . . . . . .$ Wellcraft - 5.7L Volvo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ Windsor Craft - Volvo Penta 275hp Duo Prop, trim tabs . . . .$ Windsor Craft - Volvo Penta 275hp Duo Prop . . . . . . . . . . . .$ 1996 Sea Ray 280 $46,500 10,900 12,900 21,000 9,900 19,500 37,500 14,900 33,900 28,900 38,900 47,500 13,500 46,500 48,500 ‘04 ‘04 ‘96 ‘03 ‘05 ‘06 ‘81 ‘00 ‘04 ‘99 ‘03 ‘02 ‘00 26’ 26’ 28’ 28’ 28’ 29’ 30’ 32’ 34’ 35’ 35’ 37’ 56’ 2005 Chris Craft Launch 22 $37,500 Trailer available $2,950 Chaparral 260 SSI - 5.0L Merc Mag MPI Bravo III . . . . . . . . .$ 39,900 Four Winns 268 Vista - Volvo 280hp, warranty . . . . . . . . . . .$ 55,900 Sea Ray 280 - Merc Bravo III outdrive w/stainless props . . . . .$ 46,500 Chaparral 280 SSI - Merc 8.1L 496 Mag Bravo III, duo prop .$ 54,900 Four Winns 280 Horizon - Twin Merc 6.2L MPIs, loaded . . . .$ 82,500 Chaparral Signature 290 - Twin engines, dockside power . . .$ 130,000 Sea Ray - Twin Mercruiser 225, 120 V shore power . . . . . . .$ 18,900 Sea Ray 310 Sundancer - Twin 5.7L EFI Mercs . . . . . . . . . . . .$ 74,900 Formula - Twin engines, trim tabs, spotlight . . . . . . . . . . . . .$ 178,000 Carver Mariner - 6.0L V8 Horizon . . . . . . . . . . . . . . . . . . . . .$ 99,900 Chaparral Signature 350 - Twin 350 Mags . . . . . . . . . . . . . .$ 144,900 Wellcraft 3700 Martinique - Twin 8.7L Mercs . . . . . . . . . . . .$ Call Bluewater 5600 Millennium Series - Twin 400 Mercs . . . . . .$ 369,000 INDOOR BOAT STORAGE, INC. Sales Office: 259 East Lake Street, Wayzata, MN 55391 Brokerage: (952) 473-2711 Service/Parts: (952) 470-5005 Mobile: (612) 978-4750 http://www.scuttlebutt.com http://www.IndoorBoatStorageInc.com http://www.IndoorBoatStorageInc.com http://www.indoorboatstorageinc.com/brokerage/35carver1/index.htm http://www.indoorboatstorageinc.com/brokerage/35chap1/index.htm http://www.indoorboatstorageinc.com/brokerage/26chap1/index.htm http://www.indoorboatstorageinc.com/brokerage/284winn1/index.htm http://www.indoorboatstorageinc.com/brokerage/31searay1/index.htm http://www.indoorboatstorageinc.com/brokerage/29chap1/index.htm http://www.indoorboatstorageinc.com/brokerage/22chris1/index.htm http://www.indoorboatstorageinc.com/brokerage/28searay1/index.htm http://www.indoorboatstorageinc.com/brokerage/26windsor1/index.htm

Table of Contents Feed for the Digital Edition of Scuttlebutt Magazine - April 2008

Scuttlebutt Magazine - April 2008 Business Briefs Boating Classes Marine Directory Showcase On Shore - April Classifieds Advertisers' Index

Scuttlebutt Magazine - April 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.