Food and Drink - July/August 2011 - (Page 138) >r RESTAURANTS Larry’s Giant Subs Larger than Life No matter how giant Larry’s Giant Subs grows, its owners believe it is important to always have a hand in the day-to-day business. By Kathryn Jones lot has changed since Chairman and President Larry Raikes and Vice President Mitch Raikes founded Larry’s Giant Subs shop 30 years ago. Disappointed with the quality of submarine sandwiches available to them in Florida, the two brothers longed for the hearty, robust subs they were accustomed to in their hometown of Buffalo, N.Y. The Raikes opened their first Larry’s Giant Subs in 1982 and incorporated into the company logo the image of King Kong on the Empire State Building, holding a giant sandwich as a tribute to their home state and their larger-than-life sandwiches. Today, Larry’s Giant Subs has five corporate company profile stores and about 80 franchise locations in six states, and it continues to expand geographically and by Larry’s Giant Subs www.larryssubs.com number of stores each year. Over time, its restau20 1 annual revenues: $25 million+ 1 rants have grown more lavish in decor; some are Headquarters: Jacksonville, Fla. Corporate employees: 100 large enough to fit a 14-foot gorilla in the middle of Specialty: Submarine sandwiches the dining area, which attracts locals and tourists. Mitch Raikes, vice president: “Being able to work for yourself Other New York memorabilia adorns the walls, and make a decent living out of and its corporate flatbed truck features the historic it is a dream come true.” black-and-white photo of 11 construction workers 138 food & drink • july/august 2011 • www.fooddrink-magazine.com << Larry’s Giant Subs says its presence as a national franchise operation enables it to provide customers with premium products at affordable prices. A perched on a 20-foot beam during a lunch break, except in this life-sized version, one of the men is holding a Larry’s giant sub while his coworkers admire it. “It’s our tribute to the working man,” Mitch Raikes says. But no matter how giant Larry’s Giant Subs grows, the company will always be committed to “serving great food with integrity” by using only the freshest, quality ingredients, he maintains. For instance, it is one of the only sub chains to use Black Angus USDA Choice roast beef with no injections. Its turkey and chicken breasts are handroasted, hand-packed and 97 percent fat-free. It buys extra lean-meat products like National Deli pastrami and corned beef brisket, and it has its own line of ham called Raikes Farms. http://www.fooddrink-magazine.com Table of Contents for the Digital Edition of Food and Drink - July/August 2011 Food and Drink - July/August 2011 Contents News a la Carte Consumer Trends Social Media 101 Strengthening Brands Food Law Producers: Hidden Pandemic Independent Distillers S. Martinelli & Co. Wyandot Inc. Berto’s Gelato & Sorbet DairiConcepts Gills Onions LLC Neri’s Bakery Products Inc. Ramar Foods International Banks Holdings Ltd. Leclerc Foods USA Inc. Mariani Packing Co. Inc. Sam A. Lupo & Sons Inc Faribault Foods Inc. Suiza Dairy Corp. Sunset Farm Foods Vanns Spices Berner Food & Beverage Inc. Cajun Specialty Meats Inc. Cristalia Premium Water Green Organic Vegetable Inc. Vande Bunte Eggs Motivatit Seafoods LLC Pak-Sher Navarro Pecan Co. Alpine Meats West Liberty Foods LLC Wilber Packing Co. LLC Restaurants: Tax Incentives Cheeburger Cheeburger Restaurants Inc. Famous Famiglia Grand Traverse Pie Co. HuHot Mongolian Grills LLC Glacier Restaurant Group Jake’s Wayback Burgers Original Tommy’s World Famous Hamburgers Sam & Louie’s Pizzeria Flippers Pizzeria Larry’s Giant Subs Mario’s Pizza Shake’s Frozen Custard The Fish Market Distributors: A Package Deal Diaz Foods Arista Industries CarbAmericas Columbia Distributing Allied Specialty Foods Fresher Than Fresh Golden Valley Industries Lancaster Foods LLC Milne Fruit Products Retailers: SBA at the NRA Cooke’s Food Store Gulf Island Shrimp and Seafood New Leaf Community Markets Three Things Food and Drink - July/August 2011 http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708 http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506 http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring http://www.nxtbook.com/nxtbooks/schofield/fd_2009winter http://www.nxtbook.com/nxtbooks/schofield/fd_2009fall http://www.nxtbookMEDIA.com
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