Food and Drink - July/August 2011 - (Page 166) >d DISTRIBUTORS Fresher than Fresh Redefining Fresh Fresher than Fresh developed an innovative seafood packaging system that preserves the product’s freshness. By Kate Burrows 166 food & drink • july/august 2011 • www.fooddrink-magazine.com << Fresher Than Fresh wants consumers to have a great experience every time they buy seafood, and makes it easy for them to know exactly how fresh their seafood is. hopping the seafood section of grocery stores is not always the most pleasant of experiences. According to surveys of seafood purchasing habits, the No. 1 reason many shoppers do not purchase more seafood than they do is because of questionable freshness, “fishy” aromas and also because they don’t have the time and are often unsure of how to prepare it. The surveys, conducted by seafood processing and packaging company Fresher than Fresh, gave the company valuable insight into the expectations of potential customers. The findings company profile resulted in what Fresher than Fresh calls a revolutionary packaging system for fresh and frozen Fresher than Fresh www.fresherthanfresh.com seafood meals using a combination of insight and Sales: $20 million new technologies. Headquarters: Gastonia, N.C. Specialty: Seafood processing Fresher than Fresh has developed a fully caseRonnie Wrenn, president: “I do ready packaging system using gas-flushing tray-sealnot know of any other companies that take the measures we ing equipment that modifies the air inside the packdo to protect the integrity, quality age. In a sterile foam tray, the company replaces the and freshness of our products.” ambient air by increasing the volume of nitrogen and S CO2 and reducing the oxygen, which inhibits the spoilage bacteria from multiplying. This modified-atmosphere packaging (MAP) can extend the shelf life of fresh seafood three times longer than traditional grocery store ice counters, according to Fresher than Fresh. “In fact, we can offer fresh and refresh MAP seafood items, completely case-ready, that have a 10-day shelf life, maintained at 38 degrees F,” President Ronnie Wrenn says. “People would eat more fish, more often if they were confident that it was truly fresh. If consumers were able to buy fresh seafood with the same confidence they have when buying fresh chicken, it would drastically increase seafood purchases http://www.fooddrink-magazine.com Table of Contents for the Digital Edition of Food and Drink - July/August 2011 Food and Drink - July/August 2011 Contents News a la Carte Consumer Trends Social Media 101 Strengthening Brands Food Law Producers: Hidden Pandemic Independent Distillers S. Martinelli & Co. Wyandot Inc. Berto’s Gelato & Sorbet DairiConcepts Gills Onions LLC Neri’s Bakery Products Inc. Ramar Foods International Banks Holdings Ltd. Leclerc Foods USA Inc. Mariani Packing Co. Inc. Sam A. Lupo & Sons Inc Faribault Foods Inc. Suiza Dairy Corp. Sunset Farm Foods Vanns Spices Berner Food & Beverage Inc. Cajun Specialty Meats Inc. Cristalia Premium Water Green Organic Vegetable Inc. Vande Bunte Eggs Motivatit Seafoods LLC Pak-Sher Navarro Pecan Co. Alpine Meats West Liberty Foods LLC Wilber Packing Co. LLC Restaurants: Tax Incentives Cheeburger Cheeburger Restaurants Inc. Famous Famiglia Grand Traverse Pie Co. HuHot Mongolian Grills LLC Glacier Restaurant Group Jake’s Wayback Burgers Original Tommy’s World Famous Hamburgers Sam & Louie’s Pizzeria Flippers Pizzeria Larry’s Giant Subs Mario’s Pizza Shake’s Frozen Custard The Fish Market Distributors: A Package Deal Diaz Foods Arista Industries CarbAmericas Columbia Distributing Allied Specialty Foods Fresher Than Fresh Golden Valley Industries Lancaster Foods LLC Milne Fruit Products Retailers: SBA at the NRA Cooke’s Food Store Gulf Island Shrimp and Seafood New Leaf Community Markets Three Things Food and Drink - July/August 2011 http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708 http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506 http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring http://www.nxtbook.com/nxtbooks/schofield/fd_2009winter http://www.nxtbook.com/nxtbooks/schofield/fd_2009fall http://www.nxtbookMEDIA.com
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