Food and Drink - July/August 2011 - (Page 182)

>r RETAIL New Leaf Community Markets ‘A Way of Life’ A new leaf is what Scott Roseman turned over when he founded a natural and organic grocery store 26 years ago, and it is still going strong. By Russ Gager company profile New Leaf Community Markets 2010 sales: $55 million Headquarters: Santa Cruz, Calif. Employees: 375 Specialty: Natural/organic food stores Rex Stewart, partner: “We were selling local before it was even hip to sell [that way]. It was a way of life to us.” New Leaf Community Markets emphasizes its close connection with the communities it serves. A lot has changed in the natural/organic grocery business since New Leaf Community Market opened its first 3,000-square-foot store in a converted warehouse in a mixed residential/light industrial area of Santa Cruz, Calif., in 1985. Scott Roseman was working at the cooperative grocery while attending the University of California at Santa Cruz when in 1984, he offered to buy its assets. It had been operating for 13 years before that as a cooperative. Now the six-store chain in the Santa Cruz area is expanding with its seventh store, this one in the heart of Silicon Valley that is due to open in October 2011. The stores vary in size from as large as 22,000 square feet to a downtown location that is 8,000 square feet. New Leaf Community Markets has been opening a new store every 18 months in the greater Bay area during the last four years. The chain’s food selection might be progressive, but the expansion philosophy of New Leaf Community Markets is conservative. “We look to expand the business when it is prudent for us,” Partner Rex Stewart emphasizes. “We like to pick places where we can make a difference in the community, so that we are looked upon as a community resource, not just a food store. If we make that contribution, then the community will support us and see us as something more than a food store.” New Leaf Community Markets is serious about contributing to the community. It donates 10 percent of its annual profits to more than 100 local nonprofit groups. The groups are chosen by the individual stores, and the list is continually evolving. Additionally, on one Thursday of eight months every year called Community Day, a local nonprofit organ- 182 food & drink • july/august 2011 • <<

Table of Contents for the Digital Edition of Food and Drink - July/August 2011

Food and Drink - July/August 2011
News a la Carte
Consumer Trends
Social Media 101
Strengthening Brands
Food Law
Producers: Hidden Pandemic
Independent Distillers
S. Martinelli & Co.
Wyandot Inc.
Berto’s Gelato & Sorbet
Gills Onions LLC
Neri’s Bakery Products Inc.
Ramar Foods International
Banks Holdings Ltd.
Leclerc Foods USA Inc.
Mariani Packing Co. Inc.
Sam A. Lupo & Sons Inc
Faribault Foods Inc.
Suiza Dairy Corp.
Sunset Farm Foods
Vanns Spices
Berner Food & Beverage Inc.
Cajun Specialty Meats Inc.
Cristalia Premium Water
Green Organic Vegetable Inc.
Vande Bunte Eggs
Motivatit Seafoods LLC
Navarro Pecan Co.
Alpine Meats
West Liberty Foods LLC
Wilber Packing Co. LLC
Restaurants: Tax Incentives
Cheeburger Cheeburger Restaurants Inc.
Famous Famiglia
Grand Traverse Pie Co.
HuHot Mongolian Grills LLC
Glacier Restaurant Group
Jake’s Wayback Burgers
Original Tommy’s World Famous Hamburgers
Sam & Louie’s Pizzeria
Flippers Pizzeria
Larry’s Giant Subs
Mario’s Pizza
Shake’s Frozen Custard
The Fish Market
Distributors: A Package Deal
Diaz Foods
Arista Industries
Columbia Distributing
Allied Specialty Foods
Fresher Than Fresh
Golden Valley Industries
Lancaster Foods LLC
Milne Fruit Products
Retailers: SBA at the NRA
Cooke’s Food Store
Gulf Island Shrimp and Seafood
New Leaf Community Markets
Three Things

Food and Drink - July/August 2011