Food and Drink - Spring 2011 - (Page 112)

>p PRODUCERS citromax group of companies The Original Flavor This Women’s Business Enterprise brings back flavor-making fun. By Jamie Morgan company profile Citromax Group of Companies Headquarters: Carlstadt, N.J. Employees: 200 Specialties: Producing oils, concentrates and flavors Vivian Glueck, president: “We’re nimble, flexible and can accommodate both large and smaller clients.” Then there’s Citroil, which began in the 1960s as a U.S. equivalent to Fritzsche but morphed into an essential oils producer. In Brazil, Citromax Essencias LTDA caters to the country’s taste for savory and tropical flavors added to everything from juice to sausages. Berrymax is Citromax’s newest company. Also based in Argentina, this 400-acre orchard benefits from vertical integration that allows it to grow, harvest, package and globally distribute fresh and frozen berries. New Venture Before Berrymax was added, Citromax’s President Vivian Glueck launched the company’s return to the U.S. flavor-producing market with Citromax Flavors (CF) six years ago. Today, she says it is one of the conglomerate’s fastest growing companies. “My decision in the last six years to reenter the U.S. market as a flavor house has led to the incorporation of a new company with the name Citromax Flavors to service the North American market,” Glueck says. “CF is building on [Citromax’s] well-known reputation as a producer of high-quality lemon oil and concentrated lemon juice since companies that tend to purchase lemon oil and juices also purchase flavors.” According to Glueck, the reentry into >> Citromax Group of Companies specializes in extracting fruit juice and oils for use in the making of many kinds of products. C itromax Group of Companies does not make lemonade from its lemons. However, it does extract the concentrated juice and oils that other companies use to make not only lemonade, but several food, beverage and industrial products for the everyday consumer. Officially established in 1964 as an Argentinean flavor and fragrance house, Citromax is now headquartered in New Jersey and is parent to five companies all with ties to the lemon and blueberry industries. Its oldest company – Fritzsche – dates back to the late 1950s and serves the Argentina market with oils and flavors used for flavor, fragrance and also for industrial purposes such as household cleaners. 112 food and drink • spring 2011 •

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011