Food and Drink - Spring 2011 - (Page 114)

>p PRODUCERS diamond bakery Sharing the Flavors A Hawaiian bakery shares its ‘aloha’ through a Southwest expansion. By Jamie Morgan company profile Diamond Bakery www.diamondbakery.com Headquarters: Honolulu Employees: approximately 100 Specialty: Original-recipe cookies and crackers Brent Kunimoto, president: “Over the last several years we’ve developed offerings for health food stores and are really looking at that to be a major market for us.” >> Many of Diamond Bakery’s signature cracker and cookie recipes have been around as long as the company itself. I n his 10 years as president of Diamond Bakery, Brent Kunimoto has realized that every Hawaiian has his or her own memory of the crackers and cookies baked by the 90-year-old company. Kunimoto remembers being sick and staying with his grandmother for the day. She would serve him soup along with Diamond Bakery’s soda crackers, and after he ate, she would stroke his forehead to comfort him. “So from time to time I will eat one of the soda crackers, and it will bring back the memory,” he says. “I’ve heard hundreds of stories, all unsolicited, and time and again I see people’s excitement of their own flashbacks. And that’s what makes our company special; we have a 90-year heritage of bringing people comfort.” Now, with a recent expansion into the Southwest, others will soon create their own memories of the “onolicious” (“delicious” in Hawaiian slang) Diamond Bakery cookies and crackers, too – but with a twist. Going Au-Natural Several of Diamond Bakery’s core recipes have been around almost as long as the company itself. The original soda cracker has a full-body flavor that hasn’t changed for the past 85 years. The Ruff N’ Ready shortbread cookies and Royal Creem crackers have passed their 80th anniversaries. “We have a lot of products that are No. 1 here in Hawaii,” Kunimoto says. “Yet, we didn’t have too many offerings that addressed some of the concerns of people who are looking for more health-related products. Over the last several years, we’ve developed offerings for health food stores and are really looking at that to be a major market for us.” The company’s original products have a major presence throughout Hawaii, and in select stores in Japan, Australia and the East Coast. Now, with the rolling out of its all-natural soda Creem, and graham crackers, these new products will soon be found in California, Colorado and elsewhere in the Southwest. “We started expanding six months ago, and it’s really accelerating because of the interests of retailers and distributors,” Kunimoto says. Whole Foods authorized all of its Southern California stores to carry the line, and as of December 2010, 20 of those locations had already done so. In addition to its newest all-natural line, Kunimoto has overseen past product launches that incorporate Hawaiian 114 food and drink • spring 2011 • www.fooddrink-magazine.com http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Tofutti
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Nebraskaland
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011

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