Food and Drink - Spring 2011 - (Page 120)

>p PRODUCERS kirschenman enterprises Farming Together Kirschenman Enterprises seems to have a family recipe for success. By Jamie Morgan company profile Kirschenman Enterprises Headquarters: Lamont, Calif. Employees: 200 Revenue: $100 million Specialties: Potatoes, grapes, watermelons, peaches, nectarines and cherries Wayde Kirschenman, president: “Like other farms in California, we are really hands on and have been around for a long time.” >> Kirschenman Enterprises has added grapes and other fruits to its farming operations over the years, in addition to its potatoes. L ooking at its worldwide success, it’s easy to assume Kirschenman Enterprises has gone corporate, but President Wayde Kirschenman insists that is not the case. “In general, people in the United States talk about big Midwestern wheat and corn farms going more corporate, so everybody thinks California is going more corporate, too,” he says. “Most of the large table grapes, peaches and nectarines are grown by big families. In fact, many of my competitors are my friends who have large families.” It’s the exact type of family he has. Wayde’s grandfather, Ed Kirschenman, started the business in the late 1930s and passed away in 1973. Wayde, who helped on the farm as a child, currently runs the company alongside his father, Wayne Kirschenman. Wayde attended California State University in Fresno, earning his degree in agriculture business. He brought his knowledge back to the farm where he has been ever since. Over the years, Kirschenman watched the company transform from a potato farm to a multi-operation family business, adding grapes, watermelons, peaches, nectarines and cherries to its repertoire. It grows, harvests, packs, sells and distributes all these products. The company also produces carrots, walnuts, almonds and oranges, but deals with a third party for sale and distribution. As the third generation of his family running the company, Kirschenman’s mission is to produce quality product at a fair price. Kirschenman consistently seeks new ways to grow, market and distribute. He says a misconception about his industry is that since people have to eat, farmers are always in a golden position. The business’ stability is all about supply and demand. “People have to eat, but farmers can overproduce, leading to an oversupply in the market, making it more difficult for everyone else to sell,” he says. “Our goal is to find ways to grow quality crops on a budget while also being environmentally friendly.” To keep on track with this mission, Kirschenman recently renewed its contract with CHEP, the global leader in pallet and container pooling services. CHEP produces containers and sturdier wood and plastic combination returnable and reusable pallets. The company delivers the pallets to Kirschenman for loading and delivers it to Kirschenman’s customers who also partner with the CHEP program. The customer returns the pallets to CHEP, which has a steady rotation of 300 mil- 120 food and drink • spring 2011 • www.fooddrink-magazine.com http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Tofutti
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Nebraskaland
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011

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