Food and Drink - Spring 2011 - (Page 132)

>p PRODUCERS jamaican teas ltd. Herbal Remedies Jamaican Teas finds success through its Caribbean Dreams brand. By Kathryn Jones >> Through the Caribbean Dreams brand, Jamaican Teas Ltd. offers herbal teas in flavors such as ginger, cinnamon, lemongrass, cranberry and Jamaican sorrel and ginger. lthough Jamaican Teas Ltd. has a long history of delivering highquality herbal teas to the Caribbean market through its affiliation with the British tea conglomerate Tetley Teas, a corporate decision to go public in March 2010 has enabled the Kingston, Jamaica, company to embark on a major expansion. Greater financial capabilities, combined with the strategic planning of a skilled management team, have cemented Jamaican Teas’ reputation for innovation, as its teas not only satisfy the taste palate, but also assist consumers in practicing a healthier lifestyle, Marketing Manager Charles Barrett says. Jamaican Teas started in 1967 as the Jamaican arm of Tetley Teas, initially producing black and green teas for the English-speaking company profile Caribbean and later expanding to the French- and Jamaican Teas Ltd. Spanish-speaking Caribbean. Over time, it introduced more flavors such as peppermint, Earl Gray, chamomile, Headquarters: Kingston, Jamaica Employees: 32 lemongrass, green, honey lemon ginseng and green, Specialty: Tea Tetley decaffeinated and Tetley premium blend, to its Charles Barrett, marketing manager: “The trend is toward product scope. “Interestingly,” Barrett notes, “the herbs healthy living, and we believe herbal are sourced locally and internationally, but the packaging, tea is the answer.” management, marketing and finding other distributors in other islands is determined by us here in Jamaica.” In 1996, Adeeb Mahfood and his son, John Mahfood, acquired the company and developed the Caribbean Dreams brand with flavors that are popular among the Caribbean people. Unlike the Tetley brand, Caribbean Dreams has no licensing or creative restrictions, and can include a plethora of flavors to be distributed around the world. This is a key reason why the company decided to go public and change its name to Jamaican Teas, Barrett says. “This was to reflect the new ownership of the company, which is local,” he notes, “and to reflect what we know and love – which is traditional Jamaican herb – and how we do business in Jamaica.” A Unlimited Flavors Caribbean Dreams offers a broad range of flavors including ginger, ginger lemon, gingermint, honey and ginger, Jamaican sorrel and ginger, noni-ginger, cinnamon, cinnamonmint, cerasee, green tea and mint, lemongrass, cranberry and bissy (koala nut) tea. “In more recent times, we have recognized a need for more healthy teas, and by that, I mean more specific to lifestyle issues,” Barrett explains. “The trend is toward healthy living, and we believe herbal tea is the answer. We are always looking at how we can formulate teas to help enhance well being and produce products that not only taste good, but are good for you.” It is commonly believed across the Caribbean and other parts of the world that herbal teas hold some medicinal characteristics, especially when combined with other herbs. For example, to help fight constipation, Caribbean Dreams offers a cleansing tea that consists of peppermint, bearberry and senna leaves, burdock and sarsaparilla roots, and buckthorn bark. Cranberry tea 132 food and drink • spring 2011 •

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011