Food and Drink - Spring 2011 - (Page 134)

>p PRODUCERS westminster cracker co. No Ordinary Cracker New England’s Westminster Cracker Co. is expanding nationally. By Kathryn Jones company profile Westminster Cracker Co. www.westminstercrackers.com Headquarters: Rutland, Vt. Employees: 48 Specialty: Crackers Jeffrey M. Walters, chairman of the board: “Westminster Cracker is an iconic brand that is synonymous with being the best.” >> A proprietary double fermentation process creates the crispy crackers that loyal customers have loved since 1828. No other product compares to the Westminster oyster cracker, and consumers know it, Walters says. “We’re quality fanatics,” he asserts. Unlike its larger competitors, Westminster utilizes all-natural ingredients, no preservatives, a slower baking process and a proprietary double fermentation process with its dough. These techniques produce a higher-quality and more artisan product. “The competitors’ crackers dissolve when they’re put into soup and, frankly, turn into a congealed mess,” Walters says. “If you enjoy eating soup, you want to have a crispy, firm cracker – not one that gets soggy and ruins your soup. The Westminster cracker is like a little baked biscuit that goes into your soup and retains its crunchiness.” W hen people try an oyster cracker or a snack cracker made by Westminster Cracker Co. for the first time, the company proclaims that everyone says it’s the best cracker they’ve ever eaten. That’s a bold assertion to make in an industry as diverse and competitive as the cracker business, but the fact that the Rutland, Vt.-based company has been around for close to two centuries is a testament to its quality and popularity, Chairman of the Board Jeffrey M. Walters says. In the past 10 years alone, Westminster Cracker has received more than 20,000 fan letters, and it continues to take telephone calls and receive e-mails daily from people who just want to say Westminster’s crackers are the best they’ve ever had. “These unsolicited testimonials that we receive are a very satisfying affirmation of the loyalty, stature and following that the company built over many years with its customers,” Walters says. ‘Quality is Critical’ “Westminster Cracker is an iconic brand that is synonymous with being the best, and it has a great New England heritage behind it,” Walters says. The company was founded in 1828 by Alfred Wyman in Westminster, Mass. The original building in which the crackers were first produced still stands. Today, it is a registered historic landmark and is depicted in the company’s logo. In 1898, the Dawley family acquired Westminster Cracker. In the 134 food and drink • spring 2011 • www.fooddrink-magazine.com http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Tofutti
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Nebraskaland
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011

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