Food and Drink - Spring 2011 - (Page 148)

>d DISTRIBUTORS ingredient innovations One-Woman Show Roxanne Armstrong says Ingredient Innovations sets itself apart. By Alan Dorich Photo: Christina Lundeen Photography >> As the founder and only employee of Ingredient Innovations, Roxanne Armstrong says she is able to keep overhead low and concentrate more closely on her customers. or Ingredient Innovations, working closely with clients is essential, founder Roxanne Armstrong says. “It is all about relationships,” she declares. “I create relationships with food companies that are my customers now and could be my customers in the future. Armstrong is the founder and sole employee of the Kansas City, Mo.-based company, a brokerage firm that represents a range of specialty food company profile ingredients, including enzyme-modified cheese, vegetarIngredient Innovations ian sausage, and food coloring and flavors. She notes that Ingredient Innovations serves such firms as Mother 2010 sales: $3.6 million Headquarters: Kansas City, Mo. Murphy’s Laboratories, Kellogg’s Keebler Food IngredEmployees: 1 ients Group, Summit Hill Flavors, Prime Ingredients and Specialty: Food ingredient brokerage Roxanne Armstrong, founder: Jeneil Biotech. “I want [my clients] to reach me Armstrong founded the company in 1997 after working to provide potential solutions to their problems.” as the general manager of a food plant that made cereal ingredients. Because the company was too small to have F its own sales force, it hired independent food brokers to sell its products. In the process of interviewing brokers, Armstrong became interested in changing her career. “I saw how many brokerages did their work and conducted their businesses,” she says. Doing Things Differently After looking at the structure of many food brokerages, Armstrong started her own business, but with the philosophy that she would only serve five clients. Most competitors represent 20 to 30 companies, she notes. 148 food and drink • spring 2011 •

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011