Food and Drink - Spring 2011 - (Page 152)

>d DISTRIBUTORS mastronardi produce In the Greenhouse Mastronardi was named one of Canada’s best-managed companies. By Jamie Morgan company profile Mastronardi Produce Headquarters: Kingsville, Ontario Employees: 600 Specialty: Tomatoes, cucumbers and peppers Paul Mastronardi, president: “Mastronardi really created the strategy of branding tomatoes.” >> Mastronardi pioneered the first commercial greenhouse in North America, and is a leader in the segment today. W hen it comes to its process, Mastronardi is consistently green, but the products it produces come in a variety of colors such as orange, red, yellow and brown. When it comes to taste, its products are even more diverse. “Mastronardi really created the strategy of branding tomatoes,” says Paul Mastronardi, president of the family-owned business. “No one was branding and putting flavor into tomatoes. Other companies focused on shelf life and making things big, big, big. But we focused on growing consistently flavorful, new unique varieties.” Mastronardi has been in the produce industry since 1954. Bert Mastronardi pioneered the first commercial greenhouse in North America after being introduced to the technology while visiting Holland. He brought the knowledge back to Canada to grow tomatoes, cucumbers, peppers and lettuce. The company since has dropped the lettuce and focused on the flavor and wide variety of its other three products within a greenhouse environment. Mastronardi is known for industry favorites like Campari® tomatoes that are sold under the SUNSET® label. Campari® tomatoes are grown using a European seed variety know for its balance of sweetness and acidity that make it perfect for kitchen recipes from homemade sauces to hand-tossed salads. Also, SUNSET® Splendido tomatoes have gained success through its small grape-tomato with a blocky shape that packs big, sweet flavor. Mastronardi travels the world looking for new seed varieties. He says the company aims to continue launching two or three new products each year. In 2009, Mastronardi introduced its famous Kumato™ tomato. This distinct brown sweet tomato ranges in colors from golden green to a reddish brown color when it’s ripe and ready to eat. Its unique smoky taste and health benefits have charmed the taste buds of Martha Steward and Mehmet Oz – better known as television’s “Dr. Oz.” The personalities featured the tomato on their daytime radio and talk shows. It was also featured by MSN as one of the most unique new items of 2010. Similar in popularity but distinct in taste is the seriously sweet Zima™ tomato. Orange and yellow varieties are typically infamous for their bland flavor, but the sweetness of this orange grapetomato variety combined with its unique snack ready packaging was so well-received that Mastronardi sold out of its Zima™ tomatoes grown last year. The company’s One Sweet™ bitesized, candy-red tomato also contin- 152 food and drink • spring 2011 •

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011