Food and Drink - Spring 2011 - (Page 163)

rpe inc. >d DISTRIBUTORS Category Captain A unique business platform made RPE an industry leader. By Kathryn Jones company profile RPE Inc. Headquarters: Bancroft, Wis. Employees: 250 Specialty: Agribusiness sales and marketing Russell Wysocki, chairman and CEO: “Our goal has been to become a true category captain for our customers.” >> RPE is a vertically integrated grower, shipper and packer of potatoes and onions based in Wisconsin. B ancroft, Wis.-based RPE Inc. – a second-generation family farm specialized in growing and shipping potatoes and onions year-round – is a category leader and key player in reshaping the way its industry operates. The company’s mission transcends the traditional farmer’s goal of providing high-quality, fresh products to a broad customer base offering best-in-class retail solutions to its partners and blazing new trails in category innovation. RPE is the agribusiness sales and marketing arm of the Wysocki Family of Companies, a fully integrated network of businesses that also consists of Wysocki Produce Farm Inc., a multi-vegetable growing operation on about 13,000 acres in Wisconsin, and Paragon Potato Farms Inc., its flagship, state-of-the-art packaging company that serves Wysocki Produce Farm along with 15 other growers. Having its own packinghouse and sales and marketing business gives the company “economy of scale, but also allows us to offer more to our customers than what we are capable of growing ourselves,” Chairman and CEO Russell Wysocki explains. Running a vertically integrated grower, packing and shipping operation is not new to the agricultural industry, but RPE stands apart by offering a grower sales department directly to its customers through offices and partnerships situated across the United States and Canada. It represents more than 50,000 acres of land base, which allows it to provide customers with a dependable, growerdirect supply of potatoes and onions from every major growing region. “Our goal has been to become a true category captain for our customers and in order to do that, we have to be more than just a brokerage facility,” Wysocki notes. “Instead, we provide a controlled and direct sale environment from the facilities themselves. That takes the cost out of the system to its lowest common denominator and allows us to create synergies for all the companies to work together to come up with solutions for growing and servicing our customers.” This also allows RPE to maintain > food and drink • spring 201 • 1 163

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011