Food and Drink - Spring 2011 - (Page 181)

rocky mountain chocolate factory >r RETAIL Sweeter Times Rocky Mountain Chocolate Factory has weathered the rocky economic storm thanks to people’s love of chocolate. By Chris Petersen company profile Rocky Mountain Chocolate Factory Fiscal 2010 sales: $11 million 1 Headquarters: Durango, Colo. Employees: 200 plus franchisees and their employees Specialty: Chocolate Bryan Merryman, COO: “Our experience is that people don’t cut back on those small luxuries, like buying themselves some gourmet chocolate.” I >> The unique nature of Rocky Mountain Chocolate Factory’s concept has kept customers coming back. f there’s one thing Rocky Mountain Chocolate Factory has learned in the last few years, it’s that the recession hasn’t dampened people’s love for chocolate. COO Bryan Merryman says that although a lot of people have done away unnecessary spending in light of the tough economic times, simple things like chocolate don’t fit into that category. “Our experience is that people don’t cut back on small luxuries like buying themselves gourmet chocolate,” Merryman says. Even so, the company has not been entirely immune from the effects of the recession. Rocky Mountain Chocolate Factory has had to contend with slight declines in retail sales along with a lack of financing for new franchisees. Nevertheless, the company has pulled through, thanks to people’s love of chocolate and a new frozen yogurt franchise concept. Celebrating its 30th anniversary this year, Rocky Mountain Chocolate Factory was founded by CEO Frank Crail in Durango, Colo., with a single chocolate shop. From there, the company has grown into a nationwide success, with more than 300 stores in the United > food and drink • spring 201 • 1 181

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011