Food and Drink - Spring 2011 - (Page 200)

>r RESTAURANTS dick’s last resort Doing it Dick’s Way Dick’s Last Resort has been poking fun for more than 25 years. By Brian Salgado company profile Dick’s Last Resort 2010 revenue: $33.7 million Headquarters: Nashville, Tenn. Employees: 801 (seasonal) Specialty: Casual dining Ralph McCracken, President and COO: “In this economy, people are looking for an escape, and Dick’s gives them a way to do it.” >> Dick’s Last Resort has successfully established locations in tourist hubs such as Chicago, Boston, Dallas, San Diego and Las Vegas. T he folks behind Dick’s Last Resort understand that out-of-towners and some locals are always on the lookout to create memories that last a lifetime. That’s the secret to success for this 25-year-old fast-casual dining group, which lures in tourists at its eight locations throughout the United States. Between its reasonable prices, anything-goes atmosphere and penchant for providing refuge from the everyday world, Dick’s Last Resort is growing its revenue during the recession while some of its competitors struggle to survive. “In this economy, I believe that people are really looking for an escape, and Dick’s gives them a way to do it,” says Ralph McCracken, president and COO of DLR Restaurants, which purchased the Dick’s concept two years ago. “Our M.O. is to have people come in, have a good time, and laugh a little before they go back out into the cold, cruel world.” Diners of all demographics flock to Dick’s Last Resort for classic American fare, flowing stiff drinks and irreverent servers ready to keep the laughs going throughout their visit. Today, the concept has locations in the tourist hubs of Chicago; Boston; Myrtle Beach, S.C.; Dallas; Baltimore; San Antonio; San Diego; Las Vegas; and two on the way in downtown Gatlinburg and Nashville, Tenn. The formula is working for Dick’s, with same-store sales up more than 6 percent in the last year and parties averaging six to eight people per table. Plans also are in the works to expand this crazy culture into other high foot traffic markets like the Fisherman’s Wharf area of San Francisco, New York’s Times Square, Atlantic City, N.J., and Key West, Fla. McCracken says the concept could soon look into some international opportunities, as well. The Dick’s Experience When patrons arrive at a Dick’s, they immediately notice the countless photos of revelers from the past — some > 200 food and drink • spring 2011 •

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011