Food and Drink - Spring 2011 - (Page 211)

roly poly franchise systems >r RESTAURANTS Power of Choice Roly Poly offers healthy and unique sandwiches to customers. By Jim Harris company profile Roly Poly Franchise Systems HQ: Atlanta Employees: 6 Specialty: Rolled sandwiches Company motto: “Whatever Your Taste ... We’ve Got Your Number!” Seller” selections. The move was designed to make the menu more customer friendly as well as to improve transaction time and staff efficiency. This past summer the company added Roly Yo, a fat-free and low-calorie Tart Frozen Yogurt to the menu. “This is the nutritious desert and snack we had been looking for. With fresh fruit, granola and nuts to top it with, our customers love this healthy new addition to the menu,” Wolf says. >> Roly Poly prides itself on creating unique sandwich combinations that have customers eager to experiment. Tasty Choices A restaurant franchise founded out of a simple need for a healthier lunch option is continuing to expand. Roly Poly founders Linda Wolf and Julie Reid conceived the idea for the restaurant in 1996, when the two were looking for a quick and nutritious lunch option. With the usual options of hamburgers, fried chicken or overstuffed submarine sandwiches out of the question, they decided to make their own mark on the traditional sandwich, the company says. Their idea was simple and effective: to combine vegetables and other natural ingredients together and roll them into a fresh flour tortilla. With their first Roly Poly sandwiches in hand, the two opened their first location in Atlanta in 1996. “The verdict was immediate,” the company says. “Health-conscious customers loved the extensive menu that proved great taste and superior nutrition was possible in one sandwich.” Today, the company has more than 125 locations in 24 states and continues to grow. Eight new locations opened in 2010 with three – in Pensacola, Fla., Wilton, Ct. and Prairieville, La. – opening in December alone. The company already has 2011 plans for eight new units in 2011 as well a project with the Ohio based Mickey Mart chain of gasoline and convenience stores starting with a new co-branding unit in Sandusky. “This is a nontraditional unit for us and we are excited to see what the feedback will be from our customers,” Wolf says. “We think the convenience factor will be a big hit.” The company recently streamlined its menu of 52 sandwiches to 35 “Best The company attributes its growth to the sheer variety of its tasty choices. Roly Poly offers sandwich options including unique and original combinations such as the basil cashew chicken sandwich, which combines fresh basil chicken salad, crunchy cashews, green leaf lettuce, roma plum tomatoes, fresh sliced avocado, alfalfa sprouts and Thai hot sauce. “It’s fun to see how our customers respond to sandwich specials with arugula or jicama, fresh cilantro or rosemary – they want new flavors and interesting combinations,” Wolf says. “The challenge is to take these new ingredients and make a sandwich that is nutritious and tasty at the same time. When customers tell us they are addicted to one of our sandwiches, we know we have a winner.” Roly Poly seeks out ingredients with > food and drink • spring 201 • 1 211

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011