Food and Drink - Spring 2011 - (Page 217)

winger’s usa inc. >r RESTAURANTS Secret Recipe Exclusive microbrews are what distinguishes Winger’s USA. By Russ Gager company profile Winger’s USA Inc. www.wingersusa.com Sales: $100 million Headquarters: Salt Lake City Employees: 1,000 Specialty: Franchiser of the Original Winger’s American Grill Eric Slaymaker, owner: “We particularly chose these beers because we feel they really complement the Winger’s menu very well.” sure,” Slaymaker concedes. “Maybe it’s luck – we just hit the nail on the head.” The most popular dish at the fullserve restaurants are the boneless chicken wings made of chicken tenders slathered with the original sauce, which Winger’s calls Sticky Fingers. Winger’s USA’s 41 restaurants are located in the inner mountain area around its headquarters of Salt Lake City and in the Pacific Northwest, although it does have new single restaurants in Kentucky and Tennessee and had two restaurants for five years on military bases in Germany due to the U.S. soldiers’ demand. Brewing Up Business The typical Winger’s USA restaurant being built now is between 4,200 and 4,800 square feet with a full bar. That bar is such an important part of the Winger’s USA experience that the company has just introduced its own exclusive line of craft-brewed beer. “We are carrying five of our signature beers from lightest to darkest,” Slaymaker announces proudly. “We feel pretty proud of the beers we’ve created. We only use the top-quality ingredients so the product itself is absolutely top-of-the-line. Our Winger’s guests can come in and get Winger Brothers beers that will compete with > food and drink • spring 201 • www.fooddrink-magazine.com 1 >> Wingers USA Inc. President Eric Slaymaker says the two most important things that set his restaurants apart from other casual dining chains are the Original Amazing Sauce and their line of exclusive craft-brewed beers. W hat is the “secret sauce” that kept Winger’s USA growing from one to 41 locations? Well, it’s the “Original Amazing Sauce!” “There are a million sauces, and I can say we just have a huge following of guests and loyal customers who are just, quite frankly, addicted to Winger’s original sauce,” President Eric Slaymaker maintains. “It has a little bit of a unique character and quality to it.” Winger’s Original Amazing Sauce has a sweeter flavor to it than traditional buffalo chicken wing sauce, which also is offered on the menu. “Since we originally invented it, it’s been over 20 years, and it keeps growing in popularity – why, I’m not 217 http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Tofutti
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Nebraskaland
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011

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