Food and Drink - Spring 2011 - (Page 88)

>p PRODUCERS santa sweets inc. >> From its 4,000 acres of growing area, Santa Sweets produces approximately 1.75 million pounds of tomatoes each week and carefully processes them to extend their shelf life. Fresh and Sweet Known for having the greatest variety in tomatoes, Santa Sweets ensures continued success by investing in sustainable growing and processing methods. By Kathryn Jones hen it comes to tomatoes, Santa Sweets Inc. of Plant City, Fla., grows only the best of the best, COO J.M. Procacci maintains. Started about 15 years ago in its present form, “We went into the business of growing tomatoes for taste,” he says. Whether they’re the company’s famous grape tomatoes, its signature heirloom, The UglyRipe™, or its line of organic tomatoes, all of Santa Sweets’ products are “indisputably delicious,” he asserts, because the company takes great pride in growing, harvesting, packing and delivering the world’s finest tomatoes. For every growing season in its early years, Santa Sweets multiplied its crop. It started with 50 acres, then expanded to 100 acres, then it grew to 400 acres, and now has 4,000 acres. The firm grows in New Jersey, southeastern North Carolina, in northern and central Florida, and in Guaymas, Sonora, Mexico. “We follow the sun,” Procacci explains. The tomatoes are distributed throughout the United States, Canada and Mexico. company profile Approximately half of its customers are restaurants and Santa Sweets Inc. half are retailers, he says. W Headquarters: Plant City, Fla. Employees: 4,000 Specialty: Tomatoes J.M. Procacci, COO: “The key element to our flavor is variety.” In Good Taste Santa Sweets produces roughly 1.75 million pounds of tomatoes each week. “Our tomatoes distinguish themselves from that of our competition because of their con- sistency and shelf life,” Procacci states, explaining this is achieved through the company’s growing and operational protocols. “Once the tomato is harvested, we don’t deviate from the proper tomato temperature chain. We don’t let the product get too warm or too cold. This gives it added shelf life. Another factor is the nighttime growing temperatures. We try not to pick any areas that get too hot at night or too cold. “But the key element to our flavor is variety,” Procacci continues. “It’s the overwhelming factor in how good a tomato tastes. We have won every taste test that we’ve come across, and we always win for consistency of flavor. We buy all of our round- and heirloom-type tomato seeds from BHN Research, the best R&D development facility when it comes to tomatoes, in our opinion.” > 88 food and drink • spring 2011 •

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011