Food and Drink - Spring 2011 - (Page 91)
hillside candy co.
Hillside Candy is a leader in sugar-free and organic candy. By Kathryn Jones
>> Hillside Candy’s GoLightly brand of sugar-free candies is one of the leading sugar-free candy brands on the market, and its GoNaturally brand is making waves in the organic market.
t may be tough for some companies to compete in the highly saturated candy industry, but Hillside, N.J.-based Hillside Candy Co. has found success in a niche that caters to consumers who lead a healthy lifestyle but still want to enjoy the sweeter things in life, President and CEO Ted Cohen says. Hillside Candy’s GoLightly brand of sugar-free candies is one of the leading sugar-free candy brands on the market. Its GoNaturally brand is making waves in the organic candy market as a premier line of USDA-certiﬁed organic candy. And Hillside Sweets is a line of sugar-added, old-fashioned hard candies. All three brands are kosher certiﬁed and sold in drug store chains, mass merchandisers, grocery chains and supermarkets, gourmet stores and through natural and organic stores. Each brand offers a level of quality, consistency and deliciousness that is unmatched in the industry, company proﬁle Cohen asserts. “It’s a great feeling to know we hit on a winning, high-quality product and have Hillside Candy Co. www.hillsidecandy.com ﬁlled a need in the market,” he says.
Headquarters: Hillside, N.J. Employees: 35 Specialty: Sugar-free and organic candy Ted Cohen, president and CEO: “It’s a great feeling to know we hit on a winning, high-quality product and have ﬁlled a need in the market.”
Hillside Candy celebrates its 30th anniversary this year, but its roots trace back to 1945 with Moru Industries Co., which did not mass-produce candy, but made a simple, individually
wrapped honey drop confection. Founder Moses Rubinstein eventually turned the company over to his nephew, Myron Fisher, a candy chemist by trade. In 1980, Fisher grew tired of working 100 hours per week and agreed to sell the company to a group of investors. William Cohen, father of Ted Cohen, was one of the investors. Fisher initially agreed to stay on for 60 days, but he ended up working for the company for 19 more years. Ted Cohen was asked by the investors to join the business. He was the second employee of the company and changed its name to GoLightly reﬂecting consumer interest in sugar-free, health-conscious foods in the mid1980s. Cohen helped the company create a corporate identity and expand its portfolio to include more than 100 >
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