Food and Drink - Spring 2011 - (Page 94)

>p PRODUCERS ricos products The Big Cheese Ricos Products created stadium nachos and builds on their success. By Chris Petersen by the Depression, the Liberto family continued to focus on concession sales. After his health prevented him from doing much of the necessary day-today work for the company in the 1950s, Liberto’s grandfather, Enrico Liberto, handed control over to Liberto’s father, Frank. Frank Liberto oversaw the company’s growth into movie theater concessions through some strategic acquisitions, eventually becoming a fullline theater concessions distributor. However, it was in 1976 at Arlington Stadium outside Dallas where Ricos Products really made its mark. >> Ricos Products has evolved from importing oils and spices from Italy into the innovator of the stadium nachos and other snacks. Nacho Breakthrough o one has changed the song to “buy me some nachos and Cracker Jacks,” but nachos have become just as much a part of the ballpark menu as peanuts and hot dogs. As the innovator of stadium nachos, San Antonio-based Ricos Products is the company hungry fans have to thank, but its legacy extends far beyond that one product. In fact, the company marked its 100th anniversary in 2010, and President Tony Liberto says the company is poised to build on that company profile landmark. Liberto is the fourth generation of family Ricos Products leadership for the company, which was started ly after his great-grandfather emigrated from Sicily to 2010 sales: $60 million Headquarters: San Antonio Texas. Originally, Liberto’s great-grandfather, Frank Employees: 100 Liberto, sold spices and oils imported from Italy, but Specialty: Concession and snack foods Tony Liberto, president: “In the next in the 1920s he began using a coffee roaster to roast two or three years, we see a very peanuts that he sold when the circus came through bright horizon.” San Antonio. Although the business was devastated N Frank Liberto wanted to introduce nachos to a ballpark concessions setting, but traditional nachos served in restaurants require up to 15 minutes to properly melt the cheese. “Serving it fast was the key,” Tony Liberto says. “Somebody who’s watching a game isn’t going to wait in line 15 minutes.” In response, Ricos Products Frank Liberto developed a heated cheese sauce that could be dispensed immediately over chips and topped with sliced jalapenos, creating the variety of nachos that today can be found at stadiums all over the country. Although stadiums > 94 food and drink • spring 2011 •

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011